"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
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Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
Ipsos iris data reported travel content had the highest audience in January.
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The billboard was a collaborative effort from Bega, Thinkerbell, and Starcom.
Taylor Swift begins the Australian leg of her Eras Tour on Friday, September 16, in Melbourne.
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"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had...
Triple M has collaborated with some of Australia’s most well known rock artists to cover Swift's hits
Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."
