Sophie Madden

Campaigns for BMW, Medibank, McDonald's and Unilever feature as the MFA names its 2026 Awards finalists.

by Mediaweek – Jun 18, 2026

Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'

by Vihan Mathur – Mar 24, 2026

It comes as the MFA reshapes its leadership for the next phase of industry change.

by Natasha Lee – Mar 12, 2026

The fear? Much of the industry conversation still leans on outdated assumptions.

by Natasha Lee – Feb 12, 2026

Australia’s most respected recognition of media agency leadership is back and bigger than ever.

by Mediaweek Admin – Sep 1, 2025

Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution of our industry’s research product.'

by Alisha Buaya – Aug 7, 2025

Sophie Madden: 'The final topics are sharp, relevant and thought-provoking – with just the right mix of humour and edge.'

by Alisha Buaya – Jul 9, 2025

Sophie Madden: 'Arum is exactly the right person to lead Ad Net Zero Australia as we drive meaningful, long-term change across the advertising industry.'

by Alisha Buaya – Jul 2, 2025

Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose of We Are The Changers.'

by Alisha Buaya – Jun 17, 2025

Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'

by Alisha Buaya – Mar 11, 2025