Snapchat
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Snapchat and Gelato Messina team up for Mates Day brand campaign
"Snapchat has always been different to social media, giving our community fun and creative ways to stay connected with their real friends."
by Alisha Buaya – May 7, 2024
McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024
Brands seek honesty over creativity and charisma: Snapchat and MAGNA
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
by Alisha Buaya – Apr 8, 2024
Snapchat launches new brand campaign, "Less Social Media. More Snapchat"
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
by Mediaweek Admin – Feb 5, 2024
Snapchat names top AR campaigns of 2023 in Australia
Haran Ramachandran: "Joy, irreverence, and spontaneity."
by Mediaweek Admin – Dec 13, 2023
Ogilvy introduces "Drives you Cravey" platform to reengage wildbean cafe customers in AUNZ
Kristal Knight: "We tapped into the wandering minds of hungry commuters."
by Mediaweek Admin – Dec 8, 2023
Snap partners with Microsoft Advertising to power Sponsored Links within My AI
The My AI roll out began earlier this year to the platform's community of more than 750 million monthly Snapchatters
by Mediaweek Admin – Sep 22, 2023
Snap Inc. and News Corp Australia partner to launch content on Snapchat
Tony Keusgen: "We're excited to continue growing Australian content on Snapchat"
by Mediaweek Admin – Sep 18, 2023
Snapchat to host FIFA Women’s World Cup highlights after partnership with Optus Sport
Optus Sport will host a dedicated FIFA Women's World Cup 2023 Snapchat show
by Mediaweek Admin – Jul 14, 2023
Snapchat announce Linktree as the exclusive link-in-bio platform for Snapchat public profiles
"It's never been easier for creators on Snapchat to share all of their passions with their followers."
by Mediaweek Admin – Jul 13, 2023
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