SEO
Showing 1 - 10 of 10 results
We analysed millions of AI answers and responses. Here's what it takes to show up
HubSpot's Aja Frost reveals why blogs, not backlinks, decide if AI engines mention your brand at all.
by Aja Frost – Jul 2, 2026
AI visibility is the new keyword ranking: a number you can win while losing
James Richardson says brands can win the AI visibility race while quietly going backwards on revenue — and it's happened before.
by James Richardson – Jun 29, 2026
EXCLUSIVE: How CMOs can maximise SEO even as AI rewires search
In this exclusive chat with Mediaweek Edge Marketing’s Luke Gosha explains why the fundamentals have not changed.
by Vihan Mathur – May 22, 2026
AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026
Edge Marketing adds SEO expert Luke Gosha to lead AI-driven search strategy
His appointment is effective immediately.
by Vihan Mathur – Feb 16, 2026
The great decoupling: Navigating the post-click era of search
Why premium media and first-party data are the new SEO in a zero-click world.
by Stephanie Drabble – Feb 4, 2026
AI Overviews now appear in 39% of Google searches, reshaping SEO
New data reveals Google’s AI-generated summaries are now found in nearly four in 10 searches, boosting traffic for some sites while cutting it for others.
by Tom Gosby – Jul 10, 2025
Google’s AI Overviews linked to sharp CTR declines, say SEO experts
While Google insists its AI Overviews improve engagement, fresh research paints a different picture.
by Talon Editor – Apr 23, 2025
Independent SEO agency Optimising gains B Corporation certification
• The agency underwent required a rigorous two-year process to meet the highest social and environmental standards
by Mediaweek Admin – Feb 22, 2022
Australia’s inaugural search engine awards taking place at Sydney Opera House
• SEMrush announces the 2018 Australian Search Awards
by Mediaweek Admin – Jul 24, 2018
The leading media trade publication in Australia.
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