SEO
Showing 1 - 10 of 12 results
The end of the 'polished' post: why authentic brand storytelling is the new SEO superpower in the era of AI slop
Yango's Hannah Mannion says AI platforms now judge brands on consensus, not polish – and that changes the game entirely.
by Hannah Mannion – Sep 2, 2026
Three questions in one: the AI question(s) every agency boss can't dodge
Involved Media's Sarah Keith on why agencies keep answering AI's three toughest questions in completely the wrong order.
by Sarah Keith – Aug 19, 2026
We analysed millions of AI answers and responses. Here's what it takes to show up
HubSpot's Aja Frost reveals why blogs, not backlinks, decide if AI engines mention your brand at all.
by Aja Frost – Jul 2, 2026
AI visibility is the new keyword ranking: a number you can win while losing
James Richardson says brands can win the AI visibility race while quietly going backwards on revenue — and it's happened before.
by James Richardson – Jun 29, 2026
EXCLUSIVE: How CMOs can maximise SEO even as AI rewires search
In this exclusive chat with Mediaweek Edge Marketing’s Luke Gosha explains why the fundamentals have not changed.
by Vihan Mathur – May 22, 2026
AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026
Edge Marketing adds SEO expert Luke Gosha to lead AI-driven search strategy
His appointment is effective immediately.
by Vihan Mathur – Feb 16, 2026
The great decoupling: Navigating the post-click era of search
Why premium media and first-party data are the new SEO in a zero-click world.
by Stephanie Drabble – Feb 4, 2026
AI Overviews now appear in 39% of Google searches, reshaping SEO
New data reveals Google’s AI-generated summaries are now found in nearly four in 10 searches, boosting traffic for some sites while cutting it for others.
by Tom Gosby – Jul 10, 2025
Google’s AI Overviews linked to sharp CTR declines, say SEO experts
While Google insists its AI Overviews improve engagement, fresh research paints a different picture.
by Frances Sheen – Apr 23, 2025
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