The MFA celebrated the rollout of initiatives such as Ad Net Zero and MFA People First – A Playbook for Leaders on Psychosocial Safety.
Mediaweek speaks to Sarah Keith, Sarah O’Carroll, Katie Palmer-Rose, Lizi Pritchard, and Jodi Rosenthal
"There will be media winners among those who can navigate the environment best"
Six months after Paykel Media came Involved, Keith has been adding clients and staff
Involved Media continues to grow with more senior hires
'The new name works well in terms of what we already do with our clients'
"Being small and independent really gives us some flexibility in terms of what we can do for clients."
• Keith will report to Active International group managing director, Cameron Swan
VivaKi Australia appoints Sarah Keith to lead its trading unit and oversee future deals
