Involved Media has been appointed the new media agency for CareSuper from incumbent Initiative.
The independent media agency will take responsibility for media strategy, planning and buying for the superannuation brand, which late last year completed a merger with Spirit Super. The newly merged CareSuper now has more than 573,000 members and over $53 billion in funds under management.
“We were thoroughly impressed by Involved Media’s expertise, creative approach, and strategic insights,” said Sid Srinivasan, brand lead at CareSuper. “Our team sees this partnership as a key milestone, and we look forward to working closely with them to continue delivering meaningful outcomes for our members.”
Sarah Keith, managing director of Involved Media, said: “We are exceptionally pleased to welcome CareSuper as a client. We have been deeply inspired by the strong parallels between our organisation, Challenger brands with an ethical North star, with care at the heart of the service we deliver.”
Involved Media general manager and strategy lead Dan Hojnik added: “It’s been such a pleasure working with Sid and the CareSuper team throughout this process. From day one, it’s felt like the start of a really strong and meaningful partnership. We’re genuinely excited to help CareSuper get more from their media and ultimately deliver the best outcomes for both the brand and its members.”
Involved Media’s clients include major brands such as Hertz, Thrifty Car Rentals, Anytime Fitness, Chartered Accountants Australia and New Zealand and Better Help.
The agency also works with Stanley Black & Decker, an account it won two years ago. At the time, Hojnik said of the win: “We are thrilled to be partnering with Stanley Black & Decker Australia and to start working with Jo and the team.
“The quality of the brand in providing professional trade and domestic household tools is renowned in Australia and has enormous potential in our local market. We look forward to being a part of that.”