Paul Butler
Showing 1 - 10 of 16 results
VMO claims largest retail outdoor footprint in Australia
The out-of-home player has added more than 100 sites in 18 months, backed by a $15 million capital investment.
by Natasha Lee – Jun 9, 2026
VMO brings Nespresso’s ‘Vertuo World’ to life
OpenMind led the campaign’s activation.
by Vihan Mathur – May 1, 2026
Val Morgan sharpens the sales lens with new campaign intelligence tool
Intelligence tool is designed to help brands better understand the real sales impact of their VMO and Val Morgan Cinema campaigns.
by Vihan Mathur – Mar 5, 2026
Sabarish Chirakkal expands role to lead Val Morgan programmatic strategy
His remit will span outdoor, video, display and audio.
by Mediaweek – Feb 9, 2026
Inside VMO’s power play for Australia’s premium office audiences
VMO has added seven new office tower sites across Melbourne, Canberra, and Brisbane, expanding its reach to more affluent, high-value audiences in key CBD locations.
by Mediaweek – Oct 22, 2025
Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025
VMO marks 500 retail centres across metro and regional areas
Paul Butler: 'It’s proof of our commitment to growth and innovation, creating a retail media network that drives real results.'
by Alisha Buaya – Aug 5, 2025
VMO opens entries for 2025 Ultimate Media Champion competition
Paul Butler: 'What we love about the Ultimate Media Champion is that it puts just as much focus on mental strength as physical.'
by Alisha Buaya – Jun 30, 2025
VMO adds a new dimension to Outdoor media with format expansion
Paul Butler: 'They’re built to break away from the expected, stop people in their tracks and enable brands to execute highly memorable campaigns and create connections with audiences.'
by Alisha Buaya – Apr 30, 2025
VMO amplifies retail media footprint with expanded region group partnership
The extended long-term partnership with Region Group, a major player in Australia's neighbourhood property sector.
by Natasha Lee – Apr 15, 2025
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