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MiQ to integrate OzTAM’s VOZ data into Sigma platform
Platforms

MiQ to integrate OzTAM’s VOZ data into Sigma platform

Karen Halligan: 'This local integration with MiQ’s global Sigma tool is another step towards ensuring agencies and advertisers can work as efficiently as possible.'

by Alisha BuayaAug 5, 2025

Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Agencies

Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens

Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.

by Alisha BuayaAug 4, 2025

OzTAM integrates with Google DV360 for VOZ Streaming data service
News

OzTAM integrates with Google DV360 for VOZ Streaming data service

Google DV360 has joined OzTAM’s VOZ Streaming platform, enabling programmatic access to broadcaster BVOD inventory and standardised audience measurement.

by Tom GosbyJul 15, 2025

Clive Dickens' new venture tackles AI head-on
Features

Clive Dickens' new venture tackles AI head-on

'A lot of consultancies lack real-world experience. We’ve been at the coalface. We’ve procured the hardware, worked with the engineers, and reviewed the code.'

by Natasha LeeJun 4, 2025

Netflix joins OzTAM: a step toward unified video measurement in Australia
Television

Netflix joins OzTAM: a step toward unified video measurement in Australia

The development marks a critical convergence of traditional broadcast and digital video measurement.

by Natasha LeeMay 25, 2025

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