Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
Karen Halligan: 'BVOD and broadcast TV continues to reach a vast majority of the national population each week, with BVOD viewing particularly...
Halligan will focus on a more cause-centric approach to amplify industry collaboration for meaningful societal change.
Key insights for advertisers from the 2024 TV ratings survey year.
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the...
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading...
Karen Halligan: 'Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.'
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
OzTAM’s Karen Halligan: ‘Unfortunate that Foxtel has decided to leave the primary measurement system.’
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
Agencies have been frustrated with the delay, and say “the complexities around VOZ are regularly misunderstood and underestimated."
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
"Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ."
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
