Key insights for advertisers from the 2024 TV ratings survey year.
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the...
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading...
Karen Halligan: 'Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.'
“Richer, more accurate subscription TV data for clients who want a greater understanding.’
OzTAM’s Karen Halligan: ‘Unfortunate that Foxtel has decided to leave the primary measurement system.’
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
Agencies have been frustrated with the delay, and say “the complexities around VOZ are regularly misunderstood and underestimated."
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
"Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ."
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
The new VOZ Total TV data will rank the Top 30 programs for the previous night by national reach.
