MAtildas
Showing 11 - 20 of 75 results
Roundup: Matildas' $200m TV deal, Bruce Lehrmann deadline, Q+A's future
David Koch, Mike Sneesby, Hugh Marks, Laura Tingle, Melissa Leong
by Mediaweek Admin – May 31, 2024
Josh Faulks on brand growth amid 30%+ jump in costs, good creativity, and AANA RESET
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
by Talon Editor – May 1, 2024
How the World Cup gave women's sport a 'commercial seat at the table'
"The Women's A-League has had a really direct uplift with double memberships being bought across some clubs to Sydney FC having close to an eightfold increase in memberships."
by Talon Editor – Mar 21, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Talon Editor – Mar 12, 2024
TV Guide: Matildas v Uzbekistan on Channel 10 and 10 Play
If the Matildas win both games, they will be on their way to the Paris 2024 Olympic Games.
by Mediaweek Admin – Feb 23, 2024
Winning the race: TV ratings top 50 2023 all about sport, what about 2024?
No drama, and just two non-sport programs make the 2023 top 20
by Talon Editor – Jan 16, 2024
Roundup: MrBeast snubs Elon Musk, Sky News revives the debate, Sam Kerr's devastating ACL blow
Russian hackers hit Ukrainian telecoms, Nigel Lythgoe investigated, Golden Globes 2024, Blockbusters, Streaming classics, Total Control's Deborah Mailman.
by Mediaweek Admin – Jan 8, 2024
Meta’s Threads misses the mark as a consumer moment of 2023, according to Tracksuit
Barbie, Taylor Swift and the FIFA Women's World Cup ranked high as among the top entertainment or consumer events of 2023.
by Alisha Buaya – Dec 20, 2023
The halo effect? How broadcasters are elevating women's sports in the wake of the Matildas
Joe Bromham: "Storytelling is the secret sauce in getting people connected."
by Tess Connery – Dec 19, 2023
Mediaweek's A to Z of 2023: W is for Women
Sorman Nilsson:"2023 was the year women made their economic strength known, loud and clear".
by Mediaweek Admin – Dec 19, 2023
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