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Country Music goes mainstream and new data shows why Australian brands should care
News

Country Music goes mainstream and new data shows why Australian brands should care

68 per cent of Gen Z say they now listen to more country music than ever before.

by Frances SheenJul 3, 2025

Live Nation rebrands Secret Sounds Connect to strengthen music sponsorship and brand partnerships
Audio

Live Nation rebrands Secret Sounds Connect to strengthen music sponsorship and brand partnerships

Kristy Rosser: 'Our ability to tap into Live Nation's global network gives brands unprecedented access to artists, real-time audience insights, trends, and an experienced team who are deep-rooted in the industry.'

by Emma ShepherdMar 7, 2025

Live Nation unveils Secret Sounds Connect rebrand
Agencies

Live Nation unveils Secret Sounds Connect rebrand

Kristy Rosser: 'Our evolution to Connect by Live Nation represents our ongoing commitment to amplifying brand and fan experiences in the incredible world of music.'

by Alisha BuayaMar 5, 2025

Uber One, Redbull, One NZ and McDonald's partner with Live Nation ANZ for Rhythm & Vines festival
Brands

Uber One, Redbull, One NZ and McDonald's partner with Live Nation ANZ for Rhythm & Vines festival

Bridgette Walker: 'This year we’ve included even more opportunities to engage with thousands of festival goers, and be part of their memorable moments as they ring in the New Year.'

by Alisha BuayaDec 18, 2024

INVNT and Live Nation team up launch The Weeknd's Australian stadium tour
Agencies

INVNT and Live Nation team up launch The Weeknd's Australian stadium tour

The experience featured cryptic messages like "Everything Will Fade" and "The End Is Near" appearing through 3D-mapped projections on Melbourne's Nylex Plastics Factory.

by Alisha BuayaAug 21, 2024

TodayTix nabs Sarah Wilson as marketing director
Marketing

TodayTix nabs Sarah Wilson as marketing director

Wilson will lead all sales and marketing efforts for the digital ticketing platform.

by Alisha BuayaMar 14, 2024

Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car
Data

Secret Sounds Connect finds 90% Gen Zs prefer to spend money on experiences over a house or car

The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.

by Mediaweek AdminMar 4, 2024

Live Nation: Three quarters of Australians would join loyalty programs for music perks
Data

Live Nation: Three quarters of Australians would join loyalty programs for music perks

63% of respondents would increase their spending with brands that offer live music perks.

by Mediaweek AdminFeb 12, 2024

Scentre Group and Live Nation announce new partnership across Australia and New Zealand
Outdoor

Scentre Group and Live Nation announce new partnership across Australia and New Zealand

The partnership will bring live music performances to select Westfield destinations

by Mediaweek AdminAug 21, 2023

Return of Cosentino: Just like magic he’s back with new tour, new book
Entertainment

Return of Cosentino: Just like magic he’s back with new tour, new book

How the escape artist managed to break free of lockdown and go on the road during Covid

by James ManningDec 13, 2022

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