Initiative
Showing 51 - 60 of 109 results
Avid Collective’s Daniel Ferrari tips to the top, winning Initiative’s Marketing Multi crown
The competition saw industry members work to predict the big ad moments from Monday’s Super Bowl.
by Mediaweek Admin – Feb 13, 2024
Initiative secures Crown Resorts media account, ending 30 year partnership with Carat
Melissa Fein: "It feels like we have all the makings for a powerful partnership."
by Mediaweek Admin – Feb 7, 2024
Initiative Australia support youth mental health charity batyr with pro-bono campaign
"A chance for us to meaningfully contribute to the worthy cause of youth mental health."
by Mediaweek Admin – Feb 7, 2024
Initiative Melbourne welcomes Steph O'Donnell as head of investment
O’Donnell has ten years of experience in media investment, having held senior roles at Carat, Spark Foundry, Match Media and Starcom.
by Mediaweek Admin – Feb 5, 2024
The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.
by Trent Thomas – Jan 25, 2024
Specsavers debuts 'Should've Gone to Specsavers' ad contest winner at Flickerfest
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
by Mediaweek Admin – Jan 22, 2024
Mediaweek’s Ad Placement of the Month: Toilet humour takes a seriously sobering turn
This month’s winner is Initiative's campaign for Drink Driving for Road Safety Commission WA
by Elizabeth McTaggart – Dec 5, 2023
Initiative strengthens planning offering with Ryan Haeusler and Emma Greenhalgh's promotions
Chris Colter: "I can’t wait to see them create the next era of Initiative"
by Mediaweek Admin – Nov 8, 2023
Mediaweek’s Ad Placement of the Month: A super launch captures a new generation of gamers
This month's winner is the partnership between Initiative, MBCS, and You Know Media for the launch of The Boys Gen V
by Elizabeth McTaggart – Oct 31, 2023
Initiative appoints Megan Davey as general manager of Melbourne
"I am excited to help lead Initiative Melbourne into its next growth phase"
by Mediaweek Admin – Oct 19, 2023
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.