Initiative
Showing 51 - 60 of 106 results

Initiative Melbourne welcomes Steph O'Donnell as head of investment
O’Donnell has ten years of experience in media investment, having held senior roles at Carat, Spark Foundry, Match Media and Starcom.
by Mediaweek Admin – Feb 5, 2024

The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.
by Talon Editor – Jan 25, 2024

Specsavers debuts 'Should've Gone to Specsavers' ad contest winner at Flickerfest
The ad premiered at the 33rd Flickerfest 2024 Short Film Festival in Bondi.
by Mediaweek Admin – Jan 22, 2024

Mediaweek’s Ad Placement of the Month: Toilet humour takes a seriously sobering turn
This month’s winner is Initiative's campaign for Drink Driving for Road Safety Commission WA
by Elizabeth McTaggart – Dec 5, 2023

Initiative strengthens planning offering with Ryan Haeusler and Emma Greenhalgh's promotions
Chris Colter: "I can’t wait to see them create the next era of Initiative"
by Mediaweek Admin – Nov 8, 2023

Mediaweek’s Ad Placement of the Month: A super launch captures a new generation of gamers
This month's winner is the partnership between Initiative, MBCS, and You Know Media for the launch of The Boys Gen V
by Elizabeth McTaggart – Oct 31, 2023

Initiative appoints Megan Davey as general manager of Melbourne
"I am excited to help lead Initiative Melbourne into its next growth phase"
by Mediaweek Admin – Oct 19, 2023

Melissa Fein celebrates Initiative Australia’s hard work and efforts following their landslide win at the MFA Awards
"Awards are never the goal; it’s the inputs that matter, and right now, the inputs are exceptional from our bench of talent and tools"
by Alisha Buaya – Sep 26, 2023

Initiative Australia wins Grand Prix at the 2023 MFA Awards
Sophie Madden: "The work recognised among the finalists and the winners is up there with the best globally"
by Mediaweek Admin – Sep 21, 2023

Mediaweek HOT List September 2023: Initiative Media, Innocean & Paper Moose, Publicis Groupe, and The Mavens
Darren Woolley celebrates the media and creative agencies turning up the heat in his first HOT List
by Toby Harrison and Dan Krigstein – Sep 19, 2023

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