Initiative
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Mediaweek Agency 50: Melissa Fein celebrates Initiative Australia's "best year in history"
"We have created an inclusive safe culture where our people come to work and produce the best work of their careers"
by Alisha Buaya – Jan 15, 2023

Mediaweek HOT List December 2022: Sparrow’s year-end sizzle reel
Take a bow Initiative, The Monkeys and Special Group for repeat excellence
by Greg Graham – Dec 13, 2022

Initiative promotes Chris Colter to chief strategy & product officer
Colter's role is effective immediately
by Mediaweek Admin – Dec 13, 2022

Initiative is appointed as media agency of record for Fitness & Lifestyle Group
The agency will lead the brand media strategy and brand media activity
by Mediaweek Admin – Dec 8, 2022

Initiative appointed as media agency of EnergyAustralia
Initiative will support EnergyAustralia’s national media requirements, along with strategy and buying
by Mediaweek Admin – Dec 5, 2022

COMvergence and RECMA's new business rankings reveal top agencies
The new business rankings have revealed the agencies that have shown strong performance over the past 12 months
by Mediaweek Admin – Nov 2, 2022

Mediaweek HOT List October 2022: Celebrating agencies at the top of their game
Initiative and The Monkeys continue to sizzle as they again lead our Hot List
by Greg Graham – Oct 11, 2022

Initiative welcomes Carolyn Maloney as director, people and culture
• She will work alongside national head of employee experience, Elyse Foley
by Mediaweek Admin – Sep 19, 2022

Mediaweek HOT List September 2022: Agencies in the zone keep performing
Regular all-stars joined by Kaimera and Bear Meets Eagel on Fire
by Greg Graham – Sep 14, 2022

Rufus Powered by Initiative expands senior leadership team
• Sarah O’Leary and Tom Cumberworth’s appointments are effective immediately
by Mediaweek Admin – Sep 1, 2022

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