The COMvergence New Business Barometer (NBB) and RECMA’s annual new business rankings have revealed the agencies that have shown strong performance in Australia over the past 12 months.
Leading the way on rankings is Wavemaker, with a calculated value of US$49 million (AU$76m) spread across five account wins.
RECMA showed similar rankings, with Wavemaker Australia at number one on estimated new business billings of AU$161 million for the period July 2021 to August 2022.
Wavemaker’s biggest win was Audible as the momentum continued with the retention of the AU$50 million Mondelez account in August, not included in those rankings.
See also: Wavemaker named as agency of record for Audible media
From there, both rankings showed different in results. Following Wavemaker in the RECMA ranking is Initiative with estimated new business billings of AU$161 million, Mediacom with AU$120 million, OMD with AU$149 million, and Zenith with AU$61 million.
Following Wavemaker in the COMvergence was Mediacom with a calculated value of US$15 million, Zenith with US$5 million, Ryvalmedia with US$11 million and OMD with US$10 million.
Peter Vogel, CEO of Wavemaker Australia and New Zealand, celebrated the success of Wavemaker and said: “2022 has been a huge year for Wavemaker as we continue to develop our Positive Provocation ethos.
“Our new business performance reflects the appeal of our offering and vision to marketing decision-makers and we are grateful to all our clients who put their trust in us to help them provoke growth for their businesses.
“We are committed to keep delivering on that promise and as market conditions get tougher, we simply have to get smarter,” Vogel added.
Peter Vogel
Aimee Buchanan, GroupM Australia & New Zealand CEO, said: “Winning new business pitches and retaining clients is the culmination of the hard work and dedication from our teams to deliver smart thinking and next-level product capability.
“It’s been a really busy pitching year and we’ve seen phenomenal results across GroupM. I’m so proud of this result and of all our teams for making it happen. I’m especially proud to see Wavemaker top this ranking – the agency has been firing on all cylnders in 2022 and this result is a testament to the phenomenal talent, strategic thinking and world-class capability that sits in the agency,” Buchanan added.
Aimee Buchanan