IMAA

Jacqui Alley: 'The IMAA’s goal is to create long-term economic opportunity and visibility for the Aboriginal community through storytelling and genuine collaboration.'

by Alisha Buaya – Jun 30, 2025

Teams prepared a pitch for the charity’s paid and earned media, showcasing innovative solutions to amplify the charity brand and its work in helping to solve Australia’s homelessness crisis.

by Alisha Buaya – Jun 26, 2025

Sam Buchanan: 'Our group deals initiative has been one of our greatest achievements as an organisation and continues to raise the bar of the indie sector nationally.'

by Alisha Buaya – Jun 25, 2025

KIIS FM stars to keynote audio-focused event for indie media agencies in Sydney.

by Tom Gosby – Jun 11, 2025

Independent Media Agencies of Australia (IMAA) has announced the 18 agencies participating in its 2025 Pitch-Chella initiative, with teams set to pitch campaigns for national charity Mission Australia.

by Tom Gosby – May 29, 2025

The 2025 IMAA Indie Census shows 77% of Australian indie media agencies expect ad spend to rise or remain steady, with nearly 70% planning new hires.

by Tom Gosby – May 28, 2025

The amendments would severely limit opportunities for local and independent media agencies, and compound already-frustrated government departments.

by Alisha Buaya – May 14, 2025

Mike Wilson: 'We're looking for innovative, cross-channel thinking; from traditional and digital media to unexpected activations and social-led storytelling.'

by Alisha Buaya – May 6, 2025

Sam Buchanan: 'It's more important than ever for our members’ leaders to have access to support and ongoing education.'

by Alisha Buaya – May 2, 2025

Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's D_Coded.

by Alisha Buaya – Mar 13, 2025