IMAA
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IMAA Spotlight: MAK Media's Matt Huppatz on delivering world-class work from regional Queensland
'Our best work for our clients comes when we act as an extension of their marketing team, and if we can continue to do this we should see positive outcomes all around.'
by Alisha Buaya – Sep 12, 2025
IMAA Spotlight: Soup Agency founder Katya Vakulenko on championing a 'people-first, local-talent-driven' team
'Our clients love that we feel like an extension of their team, not just another vendor.'
by Alisha Buaya – Sep 5, 2025
IMAA Spotlight: SPEED Managing Partner Ian Perrin on the indie difference
Ian Perrin discusses his team’s approach to pitching, revealed which indies he thinks are crushing it and his work with the Keep Talking initiative.
by Alisha Buaya – Aug 29, 2025
IMAA Female Leaders of Tomorrow program marks biggest year yet
Sam Buchanan: 'We’re proud of the programme’s contribution to addressing both the gender pay gap and the need for female leaders in Australia’s media industry.'
by Alisha Buaya – Aug 22, 2025
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
IMAA’s Melbourne Sound-Byte puts spotlight on audio's future
The IMAA hosted its first Victorian Sound-Byte in Melbourne, showcasing insights from top radio and podcast talent to help independent agencies navigate Australia's evolving audio landscape.
by Mediaweek – Jul 31, 2025
IMAA turns up the volume as it unveils Melbourne Sound-Byte speakers
Lizzie Young: 'Sound Byte is a great opportunity to learn about audio's evolution and how brands can best harness its power to deliver results that drive business growth.'
by Alisha Buaya – Jul 24, 2025
Winners announced for IMAA's 2025 Pitch-Chella event recognises emerging indie talent
Nicole Moore: 'The standard of the entries was excellent - so many strategically thoughtful and creative ideas for how to amplify our work.'
by Alisha Buaya – Jul 18, 2025
IMAA backs ACCC push for digital platform reforms
Sam Buchanan: 'Clearer rules level the playing field.'
by Alisha Buaya – Jul 15, 2025
IMAA urges media agencies to ‘Buy Blak’ during NAIDOC Week
The IMAA is encouraging independent agencies and the wider media industry to support Aboriginal and Torres Strait Islander-owned businesses throughout NAIDOC Week 2025.
by Tom Gosby – Jul 7, 2025
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