Showing 171 - 180 of 371 results
Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in the racing series Gran Turismo are more likely to be in the market for a luxury vehicle."
by Jasper Baumann – Aug 15, 2024
Roundup: Google declared a monopoly, Paramount layoffs in US, Hughesy to Triple M breakfast?
David Droga, Elon Musk’s X, Four Corners, Playboy Magazine, 2Day FM, Disney, Shaun Micallef, Neighbours
by Mediaweek Admin – Aug 9, 2024
John Phung: Google's cookie reversal is a mixed bag for digital marketers
"The reliance on cookies has been a double-edged sword."
by Mediaweek Admin – Jul 26, 2024
'Google cannot be relied upon:' Industry reacts to third-party cookies backflip
"This move by Google only reinforces that we can no longer rely on legacy big tech to innovate and drive the digital marketing agenda."
by Frank J. Cortese – Jul 24, 2024
Google to keep third-party cookies after four year deprecation delay
Anthony Chavez: "We would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time."
by Alisha Buaya – Jul 23, 2024
Roundup: AFR editor Michael Stutchbury steps down, Google keeping cookies, Brittany Higgins ‘forced to sell’ home
Kamala Harris fires up Hollywood brokers, Reddit deals, Abercrombie and Hollister, Harris memes explained, Joe Biden reactions, Andy Lee, TV and Presidential race, Barbie and Hollywood.
by Mediaweek Admin – Jul 23, 2024
Roundup: Biden campaign to resume, Andrew O’Keefe driving offence, Google's $23b deal
Jack Black cancels tour, scammers target Brisbane designer, Meta deal 'catastrophic', AI and business, Shaun Micallef and ABC, Chatfield on TV vs. social pay, Bella Thomson passes.
by Mediaweek Admin – Jul 17, 2024
Emotive launches campaign for Google starring Aussie icon Sharon Strzelecki
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
by Amy Shapiro – Jul 2, 2024
Roundup: Will Google AI kill traffic?, Robert Ovadia, Married at First Sight's Olivia Frazer
Meta, Spotify, Lehrmann’s rent, Nine’s review into harassment, Grant Denyer
by Mediaweek Admin – Jun 24, 2024
Immersive ad experiences, AI Innovations: Google Marketing Live
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."
by Alisha Buaya – Jun 6, 2024
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