Generative AI
Showing 1 - 9 of 9 results
The end of the 'polished' post: why authentic brand storytelling is the new SEO superpower in the era of AI slop
Yango's Hannah Mannion says AI platforms now judge brands on consensus, not polish – and that changes the game entirely.
by Hannah Mannion – Sep 2, 2026
The watermark paradox: Are we protecting human authorship or AI?
As AI watermarks spread, the bigger question is whether provenance can protect human authorship from the synthetic loop.
by Marie-Celine Merret Wirstrom – Aug 25, 2026
The marketing industry's truth-in-pricing problem (and why adland is to blame)
TrinityP3's Darren Woolley says adland built luxury brands on premium pricing, then sold its own expertise by the tonne.
by Darren Woolley – Aug 23, 2026
AI can build the campaign. But who's protecting the idea?
MC&V co-founder Marie-Céline Merret Wirström on why AI efficiency is costing brands the one thing no platform can generate.
by Marie-Céline Merret Wirström – Jul 1, 2026
GenAI video: Disney buys the future, brands fumble the present
Disney has dropped a $1 billion bet on OpenAI, licensing characters for generative AI video.
by Duane Hatherly – Dec 16, 2025
Majority of Aussie marketers still at a beginner level with AI, says ACAM report
"Marketers believe in the potential of AI, but many are flying blind," says ACAM co-founder Douglas Nicol.
by Tom Gosby – Jul 1, 2025
Australia's first Gen AI film festival celebrates the spirit of disruption
Australia now has its own Gen AI film festival in the form of the DISRUPT AI Film Festival (DAIFF). Agency TBWA is behind the new festival.
by Dan Barrett – Jun 18, 2025
From trust to transformation: How Thomson Reuters is reimagining professional work with AI
David Carrel: 'We’re not chasing trends, we’re setting the standard.'
by Emma Shepherd – Apr 5, 2025
Use of AI turning Aussie brands into vanilla boomer businesses
Can Generative AI capture the fears, desires, and nuances of human behaviour?
by Mediaweek Admin – Dec 10, 2024
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