Creator economy
Showing 1 - 10 of 14 results
Half of Aussie creators walk away from inauthentic brand deals, Social Soup finds
The research found 51% of creators have rejected a deal that did not feel right.
by Vihan Mathur – May 26, 2026
Music built the creator economy. Now it could break it
Mediaweek sat down with lawyer, Monica Allen, to unpack the music copyright risks catching out the creator economy.
by Vihan Mathur – May 26, 2026
MrBeast searches for CMO to build a ‘serious commercial machine’
Aussie creator expert say the move signals a defining moment for the creator economy.
by Vihan Mathur – Apr 20, 2026
'Added at the end': Why brands still struggle to build influencer marketing properly
The biggest missed opportunity? The late introduction of creators into campaign planning.
by Vihan Mathur – Mar 24, 2026
SXSW 2026: creativity, creators and the death of internet fun
Has the internet been optimised to death? Convo Media’s CEO Monique Harris reports from SXSW 2026.
by Monique Harris – Mar 17, 2026
Streamers are driving youth culture but Australian brands reluctant
“That's where the opportunity is for brands that want younger audiences.”
by Vihan Mathur – Mar 16, 2026
Why the creator economy is a defining economic shift for women
From ‘mummy bloggers’ to media powerhouses, women are redefining the creator economy by building viable, scalable businesses.
by Mikhailla Fitzgerald – Mar 4, 2026
'The genie is out of the bottle': Agentic AI enters influencer economy
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
by Vihan Mathur – Mar 2, 2026
The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
by Vihan Mathur – Feb 26, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Mediaweek – Feb 26, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.