Ben Baker
Showing 1 - 10 of 12 results
Why Vivid Sydney overlapping with EOFY is marketing gold
'The overlap creates a rare set of conditions where attention, movement and intent all peak at the same time.'
by Ben Baker – Jun 10, 2026
Why brands can’t win the World Cup audience from online alone
It's time to start using OOH and programmatic DOOH to turn global sport into action.
by Ben Baker – May 11, 2026
EXCLUSIVE: What if the future of performance marketing isn't digital at all
The metrics that matter most — trust, loyalty and relevance — are not the easiest to measure, but they are the most valuable.
by Ben Baker – Dec 5, 2025
Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Ben Baker – Aug 21, 2025
Better together: Why a hybrid OOH strategy outperforms all others
Programmatic and direct OOH are not competitors. They are partners in delivering impactful, data-informed campaigns that reach the right audience at the right time in the right place.
by Ben Baker – Jul 28, 2025
From Local to National: How to turn cultural moments like Vivid into long-term brand wins
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show up when Australians are most switched on.'
by Cara McLeod – May 26, 2025
Vistar Media and Spotzi partner for unified global OOH targeting
Vistar Media has partnered with geomarketing firm Spotzi to provide global brands with unified audience data for cross-border out-of-home campaigns.
by Tom Gosby – May 22, 2025
A clear winner! Cutting through the noise with OOH
Ben Baker: 'OOH provides a brand-safe, highly visible space for political messages to land with authority and consistency.'
by Alisha Buaya – Apr 28, 2025
How automation is helping OOH become more efficient
'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'
by Cara McLeod – Apr 17, 2025
IMAA welcomes seven new media partners and reaches 45 partners
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
by Alisha Buaya – Feb 3, 2025
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