Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
Heffernan will succeed Claire Fenner, who resigned earlier this month.
Barry O’Brien OAM: 'Claire has built an incredible team and done a remarkable job in producing strong results for our clients, developing...
Plus: SBS named the most trusted news brand, Special wins IGA.
Olympics packages aren't cheap, but they shouldn't be: "the Olympics is one of the greatest brands in the world, with a proven...
O’Brien: "I stand proudly as chairman of the number one media independent in the market"