Angela Smith: "They’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts."
"We're tired of the rhetoric around the end of agencies; we're actively doing something about it."
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
Mediaweek also speaks with co-founders Angela Smith and Luke Brown about Sommer's appointment, growth plans, and the future of marketing.
Female Leaders of Tomorrow will return for the 2024-25 season following the success of the inaugural programme.
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."