Advertising
Showing 11 - 20 of 86 results
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
Zero alcohol advertising still encourages teenage drinking
Researchers say the findings highlight that zero‑alcohol marketing can function as indirect advertising for real alcohol.
by Nama Winston – Feb 24, 2026
CRA poaches Nine growth executive Helena O’Dowd to drive audio’s commercial push
O’Dowd will oversee industry-wide initiatives within CRA’s 2030 Strategic Plan.
by Natasha Lee – Feb 17, 2026
Forget being seen. Be felt. In advertising, visibility is important but overrated. We need to talk more about feeling. Deep down, gut-level feeling
Dave Jansen from Connecting Plots is picking a fight with the robots. He makes the argument for human-centered creative. "Nobody cares about a message unless it punches them in the feels."
by Dave Jansen – Oct 7, 2025
Five minutes of junk food ads can spike kids’ calorie intake, study finds
'A clear message to policymakers: food advertising is driving excess calorie intake in children.'
by Mediaweek Admin – May 12, 2025
Mediaweek extends the Next of the Best Awards entry deadline
You now have more time to complete your submission.
by Frances Sheen – May 8, 2025
Mediaweek's Next of the Best Awards: Entries are now open
Mediaweek's Next of the Best celebrates the talented leaders of today and tomorrow who are making outstanding contributions in their field.
by Mediaweek Admin – Apr 7, 2025
'It has a profound impact on our culture': Industry leaders and academics unveil white paper marking 50 years of advertising education in Australia
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being curious about its impact.'
by Alisha Buaya – Sep 18, 2024
AIC appoints Squillace, Longano and Graham to advisory board
Sue Squillace, Julie Anne Longano, and Greg Graham will help guide and shape careers in the industry.
by Mediaweek Admin – Feb 16, 2024
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