Advertising
Showing 1 - 10 of 82 results
UM retains AGL Energy in multi-year contract extension
The agency keeps energy giant on board for a second time after 2022 pitch win.
by Mediaweek – Jul 2, 2026
Taboola launches ad platform for AI chatbots and virtual assistants
Taboola opens its DeeperDive monetisation engine to chatbots and virtual assistants seeking sustainable revenue models.
by Mediaweek – Jun 17, 2026
News holds attention: why journalism beats the infinite social scroll
While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value.
by Alicia Campbell – Mar 31, 2026
Are you deliberately ignoring 37% of Australia?
Nine's Nathan Patrick argues that ignoring regional television audiences leaves massive brand growth off the media plan.
by Nathan Patrick – Mar 17, 2026
Auto-blocking in the name of ‘brand safety’ is costing brands
Nine’s Ashleigh Thomas explores how automated brand safety tools are needlessly blocking advertisers from credible news content.
by Ashleigh Thomas – Mar 12, 2026
Is this Instagram video for a chicken shop the greatest local ad ever?
The internet seems to think so...
by Nama Winston – Mar 9, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
Zero alcohol advertising still encourages teenage drinking
Researchers say the findings highlight that zero‑alcohol marketing can function as indirect advertising for real alcohol.
by Nama Winston – Feb 24, 2026
CRA poaches Nine growth executive Helena O’Dowd to drive audio’s commercial push
O’Dowd will oversee industry-wide initiatives within CRA’s 2030 Strategic Plan.
by Natasha Lee – Feb 17, 2026
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