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Nine Radio's Greg Byrnes on the future of 4BC, 2GB's tumble and 3AW's survey six success
Byrnes: 'I think it'd be safe to say that we're returning more to news and opinion [at 4BC].'
by Jasper Baumann – Oct 2, 2024
Gareth Leeding: Audiences are ready and waiting for gaming-native CMO’s to rise up
'The gaming-native CMO understands that brand love isn’t built on static marketing anymore.'
by Mediaweek Admin – Oct 2, 2024
Oxfam and Bullfrog to launch ONLY SHAMPOO to take action on global food inequality
Dan Sparkes: "The campaign is designed to stir a sense of unease, to take something as familiar as shampoo and use it as a mirror to reflect on how disconnected we’ve become from the realities of inequality."
by Alisha Buaya – Oct 2, 2024
KFC launches The Flavour Has Spoken campaign via Ogilvy
Aisling Colley: "This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers - and in a very playful way."
by Alisha Buaya – Oct 2, 2024
Mr Chen's marks National Dumpling Day with 'Find Aunty Chen' via DDB Group Melbourne
Psembi Kinstan: "Trolley aunties also encourage you to be adventurous and try new things, so this character makes the perfect brand ambassador. If you can track her down, that is."
by Alisha Buaya – Oct 2, 2024
BCM Group spotlights student purpose in Griffith University's new 'Make it Matter' brand platform
Damien Musgrave: "It’s been special to work so collaboratively both with Griffith and the students themselves to create something truly unique to the category."
by Alisha Buaya – Oct 2, 2024
oOh!media launches 3D out of home campaign with ANZ Falcon
Chris Freel: "ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network."
by Alisha Buaya – Oct 2, 2024
CarExpert grows editorial team, secures talent from Carsales and Nine
Matt Buchanan & Marton Pettendy join as director of editorial content and managing editor.
by Jasper Baumann – Oct 2, 2024
Media Roundup: Ben Fordham on 2GB plunge, New Sony Pictures CEO, Robbo reveals he was sacked
Click Click sale, Kyle on Tony Armstrong, Brooke Boney on ABC racism, Stephen Brook on ARN, 4BH's radio rock star, Baby Reindeer in court.
by Mediaweek Admin – Oct 1, 2024
Paris Olympics boost ad demand at Nine and QMS: SMI August
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
by Mediaweek Admin – Oct 1, 2024
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