oOh!media has launched its 3D out of home campaign with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution.
Running across more than 2,100 full-motion digital out of home media company’s screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass-reach, scalable 3D OOH campaign anywhere in Australia.
Timed to coincide with Cyber Security Awareness Month, the campaign for ANZ’s fraud detection and prevention technology follows the ANZ Falcon activation on out of home media company’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne early this year.
Scalable 3D OOH executions leverage depth and full motion to drive creative impact, higher engagement, brand reputation and consideration compared to other OOH formats. With 41% of the return on investment in OOH attributed to the creative, ANZ’s investment reflects the impact of high-quality creativity in driving brand fame and impact.
oOh! has a network of more than 4,000 full motion 3D enabled screens in Australia, the most of any OOH company in the country.
In addition to launching the national 3D OOH campaign, ANZ is also executing a retail domination strategy at Pacific Fair on the Gold Coast, the second-largest shopping centre in Queensland and fifth-largest nationally.
This media activity is the latest phase of the ANZ Falcon campaign that launched earlier in the year and was created by Special Australia, with visual effects by Alt VFX, and media strategy from PHD Media Australia.
Sian Chadwick, general manager of marketing at ANZ, said: “Cyber-crime continues to have a significant impact on Australians and ANZ is committed to protecting its customers from fraudsters and criminal networks with its security capabilities.”
“Partnering with oOh!media with this innovative 3D Out of Home execution demonstrates how we provide 24/7 protection from fraud with ANZ Falcon technology, in a contextually relevant way.”
Chris Freel, group sales director, oOh!, added: “We’re thrilled to see ANZ Falcon leverage our national network of 3D-enabled digital screens to make this campaign fly. ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network.”