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Taboola partners with Jounce Media to verify ad inventory is free of Made for Advertising properties
Adam Singolda: "Advertisers deserve access to premium, brand safe and effective publishers to run their campaigns."
by Mediaweek Admin – Oct 4, 2024
Bruno Rodriguez: What marketers need to know about Google AI Overviews
'Having worked with global and US brands like Skyscanner, ClassPass, AWS, and Clio over the last two years, I’ve seen first-hand the impact of AI overviews.'
by Alex Cook – Oct 4, 2024
Nova Entertainment is having a moment: #1 network for sixth time in 2024
Peter Charlton and Brendan Taylor on success from Jase and Lauren to Smallzy and Chrissie Swan.
by James Manning – Oct 4, 2024
Media Roundup: NRL TV deal, Does ARN still want SCA? Media Watch bathroom blue, Rolling Stone Oasis scoop
Prime Video Ads, Remembering Fiona MacDonald, The Block departure, Australia's most explicit TV series ever arrives
by Mediaweek Admin – Oct 3, 2024
TV Ratings 2 October 2024: Rumours of unpaid invoices run rife during The Block
Nine's Human Error reached 1.2m.
by Jasper Baumann – Oct 3, 2024
TikTok Ad Awards return with new small business award category
Brett Armstrong: "Our partners continue to push the boundaries of creativity, delivering outstanding campaigns, and I’m excited to see the quality of entries this year."
by Alisha Buaya – Oct 3, 2024
Emotive and Optus go 'All In' for Australian small businesses with new campaign launch
Darren Wright: "We wanted to bring that story to life with some warmth and understanding that will hopefully engage the small business community."
by Alisha Buaya – Oct 3, 2024
Commonwealth Bank was the highest ad spending financial service brand in FY23-24: Nielsen
CommBank was followed by ANZ and Westpac.
by Jasper Baumann – Oct 3, 2024
Joker: Folie à Deux takes over Flinders Street Station via oOh!media and POLY
oOh! and POLY worked with EssenceMediacom and Warner Bros to bring the station domination to life.
by Jasper Baumann – Oct 3, 2024
OzTAM to leverage Snowflake Data Clean Rooms for its VOZ Streaming solution
Karen Halligan: 'Data governance was non-negotiable, and following a thorough tender process, Snowflake demonstrated the best approach.'
by Jasper Baumann – Oct 3, 2024
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