oOh!media and its creative and innovation hub POLY, has launched an activation for the new film Joker: Folie à Deux, which hits Australian cinemas today.
Located at Melbourne’s Flinders Street Station, the special build station domination is designed to immerse commuters and Joker fans in the world of the musical psychological thriller starring Joaquin Phoenix and Lady Gaga.
A key element of the activation is a set of physical 3D stairs that flare out at the bottom and taper at the top to align with a wall decal that creates an eye-catching perspective of illusion.
The stairs offer an exciting photo opportunity for travellers, allowing them to pose on the iconic Joker stairs to capture the moment.
The activation also includes floor decals positioned in front of four consecutive digital panels, along with two additional floor decals near the ticket gates to maximise visibility and impact.
oOh! and POLY worked with media agency EssenceMediacom and Warner Bros to bring the station domination to life.
The Flinders Station takeover comes off the back of oOh!media launching its 3D out-of-home campaign with ANZ falcon taking flight in an unprecedented nationwide multi-format digital execution.
Running across more than 2,100 full-motion digital out of home media company’s screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass-reach, scalable 3D OOH campaign anywhere in Australia.
Timed to coincide with Cyber Security Awareness Month, the campaign for ANZ’s fraud detection and prevention technology follows the ANZ Falcon activation on out of home media company’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne early this year.
Scalable 3D OOH executions leverage depth and full motion to drive creative impact, higher engagement, brand reputation and consideration compared to other OOH formats. With 41% of the return on investment in OOH attributed to the creative, ANZ’s investment reflects the impact of high-quality creativity in driving brand fame and impact.
See also: oOh!media launches 3D out of home campaign with ANZ Falcon