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DoubleVerify launches its measurement and protection solution, Made for Advertising
Tiered MFA categories give brands enhanced granularity and control on the level of protection required.
by Mediaweek Admin – Feb 14, 2024
TV Ratings February 13, 2024: Married At First Sight returns to the top
Australian Idol gave the Top 30 their last opportunity to secure a spot in the Top 21
by Tess Connery – Feb 14, 2024
Starcom launches new multimedia OOH campaign for Jack Daniel's
The integrated campaign will be seen across the Melbourne CBD and Sydney’s inner west and eastern suburbs until April.
by Mediaweek Admin – Feb 14, 2024
Brands that want to change behaviour need to change beliefs. Here’s how.
"The best path to the behavioural changes that brands want is to think about the belief changes that are required"
by Mediaweek Admin – Feb 14, 2024
Adrian Cosstick joins Half Dome as head of strategy
Cosstick's appointment will see co-founder and current head of strategy Will Harms formally move into the role of head of clients.
by Mediaweek Admin – Feb 14, 2024
Podcast Ranker January 2024: Shameless takes top spot as downloads surge 33% YOY
Australians downloaded 90.3 million podcasts in January.
by Tess Connery – Feb 14, 2024
Hawkes Brewing takes larrikin spirit online with new e-commerce site by Wonderful
Matt Barbelli: "We aimed to create a digital experience that resonates with their audience."
by Mediaweek Admin – Feb 14, 2024
SeenThis adds IAS measurement in its platform
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
by Mediaweek Admin – Feb 14, 2024
Amazon Prime Video faces class action lawsuit over introduction of ad tier
The suit is seeking at least US$5 million
by Tess Connery – Feb 14, 2024
Kate O'Loughlin: The Carnival World Cruise: brand titanic… or life raft?
This month I’ve been obsessed with the Royal Caribbean Ultimate World Cruise content circulating my social media feed...
by Alisha Buaya, Tess Connery and Amy Shapiro – Feb 14, 2024
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