Half Dome has appointed Adrian Cosstick as its head of strategy, leading the independent agency’s strategic product and evolving its planning process for clients.
Cosstick brings more than 14 years of industry experience to Half Dome. He was previously a strategy director at Wavemaker ANZ and led the Mondelez ANZ account for five years.
He was also strategy director at Maxus Global, head of marketing at Draftstars Ltd, and commercial manager at CrownBet.
Cosstick has also worked across a raft of blue-chip brands, including DoorDash, Jetstar, AGL, A2, Australia Post, and iSelect, as well as global communication model projects.
Cosstick’s addition to the Half Dome team will see co-founder and current head of strategy Will Harms formally move into the role of head of clients.
(L-R) Harms and Cosstick
Harms said: “I have been chasing Age for a very, very long time, so I am super excited to have him on board. We have always been aligned about the future of media strategy, so we can’t wait to build a super distinctive strategic product that brings that to life.
“Hiring a new head of strategy will also allow me to focus purely on my role as head of clients, unlocking further benefits for our partners. We think having two senior strategy resources in the business will represent a real superpower for Half Dome, seeing strategic thinking to permeate through the whole business.”
Cosstick said he was looking forward to joining Half Dome and working with the team to “future-proof clients’ communication strategies and design transformative solutions that combine creativity, technology, and pragmatism.”
“Developments in AI and marketing science make it an exciting time to work in communication and media planning,” he added.
Cosstick’s appointment follows Half Dome’s recent major refresh of its brand, strategy, and identity with the launch of “Whole Potential”.
See also: Half Dome unveils new brand positioning as it celebrates six years in business