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Latest stories

Love Island star Tina Provis promoted at HAVAS Red
Agencies

Love Island star Tina Provis promoted at HAVAS Red

Tina Provis: 'Having experienced both sides, I’m focused on helping brands cut through with strategies that are insight-led, authentic, and built for long-term impact.'

by Alisha BuayaJun 18, 2025

Meta unveils Generative AI tools for advertisers and agencies at Cannes
Social Media

Meta unveils Generative AI tools for advertisers and agencies at Cannes

Warren Jolly: 'They have allowed rapid experimentation with brand-aligned creative variations, empowering our team to consistently deliver impactful ads.'

by Alisha BuayaJun 18, 2025

Meta introduces ads, but keeps them away from personal messages
Social Media

Meta introduces ads, but keeps them away from personal messages

Nikila Srinivasan: 'We've been talking about our plans to build a business that does not interrupt your personal chats for years and we believe the Updates tab is the right place for these new features to work.'

by Alisha BuayaJun 17, 2025

TikTok give users greater control of their feed with new in-app features
Social Media

TikTok give users greater control of their feed with new in-app features

In addition to the investment in online safety features, TikTok has donated $375,000USD in donations to leading mental health organisations across Australia and New Zealand.

by Alisha BuayaJun 5, 2025

TikTok launches new solutions to empower brands to turn engagement into impact and unlock growth
Social Media

TikTok launches new solutions to empower brands to turn engagement into impact and unlock growth

Amy Bradshaw: We have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia.'

by Alisha BuayaJun 5, 2025

Snapchat extends partnership Miu Miu with exclusive looks for Bitmoji
Social Media

Snapchat extends partnership Miu Miu with exclusive looks for Bitmoji

This new drop underscores how Bitmoji is becoming a strategic platform for luxury houses to reach a younger, fashion-savvy audience in immersive and innovative ways.

by Alisha BuayaMay 23, 2025

From confusion to connection: Inside Max Australia's bold social rebrand campaign
News

From confusion to connection: Inside Max Australia's bold social rebrand campaign

Ashleigh Bruton: 'Our strategy focused on being first to market with the news and then shaping the narrative with a playful approach.'

by Frances SheenMay 19, 2025

Streem debuts AI suite to streamline media workflows
News

Streem debuts AI suite to streamline media workflows

Streem has launched a suite of AI-powered tools aimed at enhancing efficiency and insight for communications professionals across Australia and New Zealand.

by Tom GosbyMay 19, 2025

TikTok boosts lead generation with new livestream DM feature
News

TikTok boosts lead generation with new livestream DM feature

By integrating Live DMs into live streams, TikTok is hoping to offer a more interactive experience.

by Mediaweek AdminMay 13, 2025

Online feud escalates between Abbie Chatfield and Clementine Ford
Social Media

Online feud escalates between Abbie Chatfield and Clementine Ford

'Please, you can criticise my content you can criticise my work just I’m begging you to stop lying about my intentions.'

by Natasha LeeMay 12, 2025

TikTok views and engagement surges for Anthony Albanese in lead-up to federal election
Social Media

TikTok views and engagement surges for Anthony Albanese in lead-up to federal election

Nathan Powell: 'TikTok is a central platform for reaching many of these voters and the numbers clearly show Labor and Albanese were far more effective in utilising the TikTok platform to do it.'

by Alisha BuayaMay 2, 2025

Meta launches AI app
Digital

Meta launches AI app

The app, built with Llama 4, aims to combine the best of Meta’s AI capabilities into one dedicated assistant, to help people solve problems and spark creativity across platforms.

by Alisha BuayaApr 30, 2025

AiMCO to host live webinar on influencer and brand reputation management in a crisis
Marketing

AiMCO to host live webinar on influencer and brand reputation management in a crisis

Liam Cox: 'Ensuring legal, commercial, and public-facing reputational risks are managed cohesively and effectively is imperative.'

by Alisha BuayaApr 28, 2025

TikTok expands brand safety offering with new suitability controls and playbook
Social Media

TikTok expands brand safety offering with new suitability controls and playbook

Sofia Hernandez: 'The TikTok Safety Suite goes beyond industry standards to provide advertisers with proactive, flexible solutions that put control in their hands.'

by Alisha BuayaApr 17, 2025

Snapchat rolls out generative AI-powered Sponsored AI Lenses
Social Media

Snapchat rolls out generative AI-powered Sponsored AI Lenses

Abby Laursen: 'This format enables brands across industries to quickly produce high-quality experiences that drive deeper engagement and brand affinity.'

by Alisha BuayaApr 9, 2025

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