Opinion
Latest stories
Vanessa Lyons: Contextual advertising and total news publishing are the perfect match
"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."
by Vanessa Lyons – Apr 24, 2024
Barry O'Brien: Advertisers should compete to be part of Olympics magic
Olympics packages aren't cheap, but they shouldn't be: "the Olympics is one of the greatest brands in the world, with a proven ability to boost sales, brand awareness, and brand association."
by Mediaweek Admin – Apr 22, 2024
Games of a new era: Observability takes live sports to the next level
The next time you tune in to that must-watch match, remember that behind the scenes, observability is keeping the game on.
by Mediaweek Admin – Apr 22, 2024
Kim Portrate: TV is for everyone, and every advertiser
"Television is a rich tapestry ... it reflects our passions, our interests, and our stories, making it a medium that belongs to everyone."
by Natalie Harvey – Apr 22, 2024
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Apr 18, 2024
When brand partnerships go bad: A love letter to Bluey
"Your partnerships and licensing are not aligned to your purpose, and they’re hurting your brand."
by Mediaweek Admin – Apr 18, 2024
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