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Suzie Shaw: 'These trends reveal not just the challenges but the profound opportunities for brands to step up.'
Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection...
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'
The appointments are in response to the rising demand for advanced data, analytics, and ad tech expertise.
Darley's appointment at TPG follows the decision of current chief marketing officer, John Casey, to step back from the role.
How marketers can use technology to better predict buying behaviour than age or gender.
Nova Entertainment’s ACRA-winning marketing team unleash next elements in Fiveaa campaign.
'Creative planners need to consider the story the numbers tell as much as media planners need to care deeply about how people...
'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'
'The US is the biggest market in the world. So if we're disproportionately successful there, then everybody benefits from that growth in...
Promo spots I’m a Celebrity…Get Me Out of Here!, Paris Olympics and Lego Masters win.
The campaign runs until mid-2025.
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
Colin Barnard: "Make sure that the investments that you're putting in through retail media are reflective of the results."
Will Marks: “Marketers need to stop trying to simply “wait it out".
More than 200 judges from 47 countries participated in this year's awards, which saw Seven Grand Prix, 24 Gold, 94 Silver, and...
