MooGoo enters kids' oral care with The Wiggles content play

MooGoo has partnered with The Wiggles to turn one of the group's top-performing YouTube videos into a year-long branded content platform featuring its new Kids Moothpaste range.

This fresh spin builds on the much-loved 2020 hit video that generated more than 29 million views.
 
It will roll out across YouTube, as well as via organic and paid social content, in-store retailer activation, ecommerce integration, and MooGoo’s owned channels.

MooGoo CEO Melody Livingstone said the campaign is designed to embed the brand into daily family routines by using content children already recognise, pointing to the original video's view count as evidence of the long-term reach of evergreen children's content.

“Families don’t need another advertisement interrupting their day - they need content that makes the difficult parts of the day a little easier,” she added.

The partnership extends MooGoo's focus on family-friendly products spanning skin and everyday health.

Red Wiggle Simon Pryce said: “We’re so excited to refresh this much-loved music video with MooGoo.
 
“It encourages children to make brushing their teeth a fun part of their daily routine. 
 
“We love hearing from parents about how much this song helps their little ones, and we know that music and repetition can be a powerful way to help families build positive habits,” he added.

The launch precedes The Wiggles' Sparkle! BIG SHOW national tour, which kicks off 24 October.