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How Christian O’Connell did what Australian breakfast radio said couldn’t be done
Standing up, sitting down, going national.
by Natasha Lee – Feb 9, 2026
'The flack we got was real': Ex-Clemenger and Monks leaders step out with AI production venture MC&V
It comes as agencies and brands shift from whether to use AI to how to do it without blowing timelines, budgets or reputations.
by Natasha Lee – Feb 6, 2026
‘Lack of joined-up thinking’ Marketers need to rethink short-term creator campaigns
Why many are still failing to integrate creator marketing into their wider ecosystem.
by Vihan Mathur – Feb 5, 2026
'I’m very basic. I’m not exceptional': How Mamamia is betting on Gen X women with Unleashed
Its newest commercial play does not start with a data dashboard. It starts with an instinct.
by Natasha Lee – Feb 4, 2026
EXCLUSIVE: Why The Growth Distillery’s Leigh Lavery is betting on humans in 2026
News Australia's key knowledge hub is throwing the gauntlet at the algorithms.
by Natasha Lee – Feb 4, 2026
'Surprising, compelling and powerful': Industry reacts to Nine's radio sell and QMS buy
It's the biggest strategic pivot in years.
by Natasha Lee – Jan 30, 2026
Casting is the engine: why I’m A Celebrity keeps winning - and why next year's jungle is already taking shape
More than a decade in, the format still works commercially, culturally, and cross-platform.
by Natasha Lee – Jan 29, 2026
EXCLUSIVE: Laura Byrne and Brittany Hockley reveal the real reason they left ARN for LiSTNR
Their podcast, Life Uncut, has found a new home.
by Natasha Lee – Jan 28, 2026
The agentic AI future: As disruptive as programmatic
DoubleVerify’s Dan Slivjanovski on why the agentic web breaks the traditional advertising model.
by Duane Hatherly – Jan 28, 2026
Fake podcasts, real risk: why fauxcasts are becoming a brand liability
Welcome to a brand new sketchy era.
by Natasha Lee – Jan 27, 2026
EXCLUSIVE: Why Sleep or Die is the boldest new brand in the booming sleep economy
For founder Lauren Sudeyko the lesson is clear: weird works
by Natasha Lee – Jan 27, 2026
Taking control and kicking AI out: 10 trends influencing the creator economy in 2026
Welcome to the 2026 creator economy.
by Vihan Mathur – Jan 27, 2026
Doc’s Molly Parker: The grace of amnesia and the 22-episode grind
Dr Amy Larsen fights to reclaim eight lost years of memory in Season 2.
by Makayla Muscat – Jan 27, 2026
Weight Watchers fights for relevance in the Ozempic era
How the brand's CMO is navigating its reinvention in the age of GLP-1.
by Makayla Muscat – Jan 22, 2026
Brand Beckham crisis: What PR experts say the family should do next
The drama is already shaping up as a case study in PR.
by Natasha Lee – Jan 21, 2026
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