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When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Amy Shapiro – Jul 16, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Jasper Baumann – Jul 11, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Amy Shapiro – Jul 10, 2024
Mediaweek HOT List June 2024: Next of The Best Awards, 36 Months, Barry O'Brien and Atomic 212° taking on the world
Plus: SBS named the most trusted news brand, Special wins IGA.
by Toby Harrison and Dan Krigstein – Jun 19, 2024
'I'm very willing to debate ideas and be wrong fast': Henry Innis on winning the Next of the Best Leadership Award
On being willing to be wrong fast, seeing therapists, and why "the mission is more important to me than the headlines."
by Alisha Buaya – Jun 18, 2024
Exclusive: Mango Melbourne invites you to 'Hex Your Ex' for Vodka Cruiser
James Cowie told Mediaweek: "All hexes and accompanying four-packs claimed within 24 hours of the giveaway’s launch."
by Amy Shapiro – Jun 14, 2024
Climate Dr Certificate, Plastic Forecast, WoMen's Football: Creatives' Cannes contenders from other agencies
What are the local and global Cannes frontrunners? A handful of top creatives pick the top work that's not their own.
by Amy Shapiro – Jun 13, 2024
Shift 20, The Daily Issue, and a mo DNA kit: Agencies' Cannes contenders
Top creatives from Special, Innocean, Dentsu Creative, and DDB Group Melbourne weigh in on the campaigns from their agencies they think will win big at Cannes.
by Amy Shapiro – Jun 13, 2024
Kenny Hill chose an acquisition with Howatson+Co so as not to 'shortchange' clients
"If I was to have done something like this with one of the big global networks – and that was certainly an option on the table – I don't think that would have suited them [clients] as well as this."
by Amy Shapiro – Jun 12, 2024
Blackley and Taylor plan to pioneer strat-creative model with Bureau of Everything
Plus: Scale ambitions - "it doesn't need to be 50 people, it might be 12 core, or 15" - the name, and the 'glass and clay' in every piece of work.
by Brittney Rigby – Jun 4, 2024
Media and creative: Siloed still, or 'no genuine divide'?
"One is not more important than the other. There's no point having media without the right content, there's no point having content without being seen in the right media."
by Alisha Buaya – May 27, 2024
Baxter, Ferrier, and Wilson on Naked, 20 years on: 'I wouldn’t sell to a basket case holding company'
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up much more frequently than they are."
by Amy Shapiro – May 23, 2024
'We have to do the work': Crunchyroll is busting anime advertising myths
"We also have to inform advertisers that our audience does not just 'watch', they are fully invested in the ecosystem of not only anime but pop culture."
by Jasper Baumann – May 23, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Amy Shapiro – May 22, 2024
Wippa and Galluzzo say 36 Months 'is not an attack on social media’
Mediaweek talks to the duo about next steps: “It wouldn't surprise me if the social media companies jumped first and said, 'absolutely, we'll play ball.'"
by Amy Shapiro – May 21, 2024
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