Data
Latest stories
The Guardian's new data shows why advertisers must rethink when, and how, they show up
The report suggests the cultural reset is far deeper, and far more commercially relevant, than brands realise.
by Natasha Lee – Nov 18, 2025
Brands warned: sustainability costs are yours, not ours, say shoppers
The study challenges a decade of purpose driven marketing
by Vihan Mathur – Nov 17, 2025
Influencers beware: Boomers are coming for your followers
Over 65s are turning to influencers for practical advice and inspiration.
by Makayla Muscat – Nov 12, 2025
Australians lead global shift as live music becomes world's favourite entertainment
Live music’s emotional power is now transforming identity, fandom and marketing strategy.
by Natasha Lee – Nov 12, 2025
Afterpay Ads merges with Square insights to transform retail media
Andrew Gilbert : 'This helps brands stay ahead of shifting consumer preferences'.
by Vihan Mathur – Nov 10, 2025
Australians still prefer in-store shopping over online
Brendan Straw: 'What we’re seeing is a clear behavioural shift in how Australians shop.'
by Vihan Mathur – Nov 10, 2025
BigAds drops compliance flex for franchise marketers
It comes as marketers face tighter reporting rules on how franchise marketing funds are collected and spent.
by Natasha Lee – Nov 6, 2025
Australia's new full-time job: spending 41 hours online a week
'Australians are increasingly turning to content and people that feel real and credible.'
by Vihan Mathur – Nov 5, 2025
News Australia and VRC expand data-led Melbourne Cup Carnival campaign
They's using precision audience targeting to boost attendance.
by Mediaweek – Nov 4, 2025
Drowning in data? Why context is the power skill marketers want now
Melissa Gilson: 'I’ve worked in qualitative research for 25 years ... I've never been busier.'
by Natasha Lee – Nov 4, 2025
Australians are paying more for content but consuming less than ever
A new report from Deloitte flags rising subscription stacks, shrinking screen time, and audio growth.
by Natasha Lee – Nov 3, 2025
OzTAM expands reporting as younger audiences shift screens
Streaming now dominates in key demos as the measurement provider expands to 21 demographic segments.
by Natasha Lee – Nov 3, 2025
Retail's reality check: 81% of Aussie baskets abandoned before buy
81 per cent of retail journeys collapse between digital discovery and in-store purchase.
by Mediaweek – Oct 30, 2025
1000heads APAC builds stronger team
“These roles give us the lift to deliver bigger, smarter work every month."
by Vihan Mathur – Oct 30, 2025
If you don't own a Bluey book, you're in the minority
Bluey is the #1 children’s book brand in Australia, based on year-to-date sales figures from Nielsen BookScan.
by Vihan Mathur – Oct 29, 2025
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