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Pollinate research reveals seven in 10 Australians think the Voice referendum will fail
Data

Pollinate research reveals seven in 10 Australians think the Voice referendum will fail

Howard Parry-Husbands: "More advertising alone will not change the outcome because people are spooked by uncertainty"

by Mediaweek AdminAug 30, 2023

Stephanie Famolaro: Three strategies for marketers to thrive in a post-cookie world
Data

Stephanie Famolaro: Three strategies for marketers to thrive in a post-cookie world

"I have been working with many leading brands that are getting ready for a better, cookieless future"

by Alisha Buaya and Jasper BaumannAug 27, 2023

WARC study forecasts global ad spend to exceed $1 trillion for the first time
Data

WARC study forecasts global ad spend to exceed $1 trillion for the first time

James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"

by Mediaweek AdminAug 25, 2023

Ipsos iris: Sport, the Voice, and Sinead O’Connor drive July traffic
Data

Ipsos iris: Sport, the Voice, and Sinead O’Connor drive July traffic

news.com.au holds on to the top spot for another month

by Mediaweek AdminAug 22, 2023

Year13 analyses the life of Gen Z in Wellbeing Index report
Data

Year13 analyses the life of Gen Z in Wellbeing Index report

Many of the prevalent findings in the data were previously considered non-issues for many young people

by Mediaweek AdminAug 22, 2023

Meltwater data reveals Australia's sentiments on The Voice To Parliament campaign
Data

Meltwater data reveals Australia's sentiments on The Voice To Parliament campaign

Ross Candido: “We can hardly ever predict the true outcome until the votes are in"

by Alisha BuayaAug 21, 2023

Brands that backed the Matildas are reaping the rewards
Data

Brands that backed the Matildas are reaping the rewards

Mikayla Hopkins: "While many said there’s no money in women’s sport, this data proves the exact opposite"

by Mediaweek AdminAug 16, 2023

Alice Cleret: The benefits of SEO for D2C eCommerce brands
Digital

Alice Cleret: The benefits of SEO for D2C eCommerce brands

"Brands online can be doing much more with their direct to consumer strategy and product offerings, using SEO to their advantage"

by Cameron JurdAug 15, 2023

New research from TotallyAwesome reveals gaming is the new social for Gen Alpha
Data

New research from TotallyAwesome reveals gaming is the new social for Gen Alpha

"Gaming is no longer just gaming – it’s their new social."

by Mediaweek AdminAug 15, 2023

WARC Global Ad Trends report expects Connected TV ad spend set to hit $26 billion in 2023
Data

WARC Global Ad Trends report expects Connected TV ad spend set to hit $26 billion in 2023

Alex Brownsell said: "CTV ad spend is growing, but not as fast as one might expect"

by Mediaweek AdminAug 11, 2023

Quantcast's new Asia Pacific 2023 report explores the future of digital advertising and preparing for a cookie-less world
Data

Quantcast's new Asia Pacific 2023 report explores the future of digital advertising and preparing for a cookie-less world

Sonal Patel said: "The digital advertising market in APAC is still expected to grow by 13.25% over the next year"

by Mediaweek AdminAug 7, 2023

WARC reveals insights from 2023 winners of Cannes Creative Effectiveness Lions
Data

WARC reveals insights from 2023 winners of Cannes Creative Effectiveness Lions

Amy Rodgers: "The winners of this category are unquestionably creative and now awarded for their effectiveness too"

by Mediaweek AdminAug 3, 2023

Magnite unveils latest findings into streaming services and its audiences in new research
Streaming

Magnite unveils latest findings into streaming services and its audiences in new research

Juliette Stead: "We’re witnessing a transformation of the TV landscape as ad-supported streaming viewership"

by Mediaweek AdminAug 3, 2023

Ipsos launches employee experience research and advisory practice
Business

Ipsos launches employee experience research and advisory practice

Simon Wake: "Wendy, Matt and Colin’s credentials are impeccable"

by Mediaweek AdminAug 2, 2023

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