Data
Latest stories
Annalect and Meta partner up to leverage insights from closed-loop measurement systems
This partnership will allow advertisers to combine their first-party data with Meta’s ads data.
by Mediaweek Admin – Dec 8, 2023
WARC report: Marketers express cautious optimism for 2024 amid economic concerns
61% of marketers are optimistic despite economic worries, lists WARC.
by Mediaweek Admin – Dec 7, 2023
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
by Mediaweek Admin – Dec 7, 2023
Kmart and Woolworths lead Christmas advertising awareness in Australian retail landscape
YouGov's findings highlight the top brands in Australian Christmas advertising this year.
by Mediaweek Admin – Dec 7, 2023
Consumers want brands to take responsibility for climate action, says latest report by Human8
Matthew Jorgensen: "Brands are challenged to foster a more harmonious relationship between commerce and caring"
by Mediaweek Admin – Dec 6, 2023
Mediaweek’s A to Z of 2023: D is for Data and Measurement
"The industry will once again have to come together collaboratively in 2024 to make a difference"
by Jonas Jaanimagi – Dec 5, 2023
MAGNA predicts 3.8% growth in advertising revenues for 2024
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
by Mediaweek Admin – Dec 4, 2023
Annalect and InfoSum partner to create neutral clean room solution for APAC clients
InfoSum capabilities will be integrated into Omni and will enable privacy-safe utilisation of data across the entire marketing workflow
by Mediaweek Admin – Dec 1, 2023
Paper Moose & Innocean join forces to promote positive creative feedback
Jeremy Willmott: "It’s time we stop tearing each other down"
by Mediaweek Admin – Nov 28, 2023
Deloitte’s AI partner Kellie Nuttall on data, transparency and gender bias
“AI can be a force for good”
by Amy Shapiro – Nov 26, 2023
Mutinex CEO says Ehrenberg-Bass Institute sponsorship will benefit industry
"You can say you're a proponent of evidence-based marketing as a senior industry leader unless you put your money where your mouth is"
by Alisha Buaya – Nov 24, 2023
Ipsos iris: Rental crisis & cost of living pressures drive 3.4% surge in property site visits
The rental crisis and cost of living pinch drove a 3.4% increase in visits to property sites in October, according to the latest Ipsos data
by Mediaweek Admin – Nov 22, 2023
Linear TV still the dominant platform for advertisers in Asia despite 64% of viewers opting for streaming services
From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry
by Alisha Buaya – Nov 21, 2023
Sam Hughes: How brands can deliver impact and avoid the purpose void
'Creating a consistent, purposeful experience that is relevant and meaningful to customers and employees is a starting point'
by Brad Graham – Nov 20, 2023
The Trade Desk's Stephanie Famolaro on privacy, data and consent in a cookie-less world
"If you were to rebuild the internet from the ground up, you would not rebuild it with cookies"
by Alisha Buaya – Nov 20, 2023
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