Creativity
Latest stories
Interbrand and Unyoked partner to create work in nature policy
Nathan Birch: "The world of work continues to change for creatives, and not necessarily for the better."
by Amy Shapiro – Apr 10, 2024
CHEP and Hospitals United for Sick Kids partner for 'Blip' short film
"With Blip, we hope to reach out and inspire consumers to make simple changes to their daily shopping."
by Amy Shapiro – Apr 10, 2024
Michael Hill jewellers enters 'new era' with brand refresh via CHEP
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift in the market."
by Amy Shapiro – Apr 9, 2024
Bastion launches first work for La Trobe Financial, Grandpa’s Gift
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
by Amy Shapiro – Apr 9, 2024
IKEA Australia airs 'Do Try This at Home' campaign via McCann
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the Ingka Group.
by Amy Shapiro – Apr 9, 2024
BMF leads Tourism Tasmania's biggest Off Season campaign yet
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
by Amy Shapiro – Apr 9, 2024
Squarespace debuts first Trans-Tasman campaign, The Ditch
The campaign was led by Squarespace's in-house creative team.
by Amy Shapiro – Apr 8, 2024
First Telstra work from +61, From Space to Your Place, launches
Brent Smart: "I love how ambitious, yet simple this work is."
by Amy Shapiro – Apr 8, 2024
BONDS launches 'As worn by us' brand platform via Special
Ghazarian: “A proud reflection of the simple and unique truth that Bonds can be found in almost every Aussie’s undie or sock drawer."
by Amy Shapiro – Apr 8, 2024
Grill'd takes a jab at Macca's in latest work for Gather Round
Dunne: "Delicious, healthy food is part of our DNA, and as an iconic Australian brand, we will continue to communicate and celebrate this."
by Amy Shapiro – Apr 5, 2024
Coke Studio launches in AUNZ with Tones and I
Kate Miller: "This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration."
by Amy Shapiro – Apr 5, 2024
Three Bullfrog partners leave agency to launch business
Bagnasco, Speakman, and Hobba's exit follows partner Alex Sol Watts' departure in February.
by Amy Shapiro – Apr 4, 2024
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Amy Shapiro – Apr 4, 2024
DDB Melbourne shares trade secrets for 100-year-old paint brand Berger
The black and white film doesn't show paint colours at all.
by Amy Shapiro – Apr 4, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Amy Shapiro – Apr 4, 2024
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