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How Microsoft Advertising is using AI to make its partners better, faster, and stronger
Microsoft’s ecosystem currently connects brands with over one billion people through sites that they engage with daily.
by Tess Connery – Jul 24, 2024
BBC reveals falling revenues mean further 500 job cuts, but Bluey a bright spot
Annual report reveals stars on the biggest salaries with football host still #1.
by James Manning – Jul 24, 2024
ABC report that newsagency sector in decline fails to investigate closures, claims retailer
Falling demand for printed newspapers and magazines not the reason newsagents should be closing.
by James Manning – Jul 23, 2024
Publicis Groupe reports market share gains, Australia slower to grow
Australia saw "low-single-digit growth" in Q2, with a 1.3% increase in net revenue on an organic basis for H1.
by Amy Shapiro – Jul 19, 2024
Paramount Global and Skydance Media to merge
The newly merged company will be led by David Ellison as chairman and chief executive officer and Jeff Shell as president.
by Jasper Baumann – Jul 9, 2024
'Park any preconceptions': Boomtown Masterclass highlights regional opportunities for brands
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
by Amy Shapiro – Jul 8, 2024
Omnichannel optimisation is a non-negotiable for brands to prevent falling behind
"Simply optimising your website to attract and manage these interactions means that you're missing the big picture."
by Jasper Baumann and Amy Shapiro – Jul 5, 2024
Growth Distillery: Travel marketing 'evolving' as Aussies seek more personalised experiences
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
by Amy Shapiro – Jul 1, 2024
SCA chief marketing officer Nikki Clarkson exits the business
Clarkson has been with the business for 16 years, having taken the CMO role in 2019.
by Tess Connery – Jun 28, 2024
Interpublic Group reportedly exploring sale of R/GA
The holdco is reportedly in talks to sell the agency to Indian consultancy giant, TCS.
by Amy Shapiro – Jun 28, 2024
LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble
"We need to change the narrative from competitive to collaboration, from envy to encouragement. And it needs to start at the top."
by Amy Shapiro – Jun 28, 2024
CommBank makes Kantar BrandZ Top 100 Most Valuable Global Brands 2024
The bank was the only Aussie brand listed, ranking #82 overall and #14 out of 20 in the financial services category.
by Amy Shapiro – Jun 27, 2024
SCA chooses 'not to pursue' ACM's acquisition proposal
SCA informed the ASX its "audio-focused strategy and would not create value for SCA shareholders."
by Alisha Buaya – Jun 27, 2024
Snap Inc. sales lead Matt Coote departs after eight years
Ellie Rogers left the business in May after a year in the ANZ sales director role.
by Amy Shapiro – Jun 26, 2024
Lorraine Woods: Festival highlights from a Cannes Lions first timer
"As technology advances and the advertising landscape continues to evolve, the industry is going to continue to experience rapid change and disruption."
by Mediaweek Admin – Jun 25, 2024
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