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SXSW Day 6: Sparrow goes to the rodeo, then tackles the Metaverse
Does the current generation value digital assets more than real-life assets?
by Greg Graham – Mar 16, 2023
Paramount announces the launch of its direct-to-consumer e-commerce site
Products span the company’s portfolio of current hits to beloved classics
by Mediaweek Admin – Mar 16, 2023
News Corp Australia to reveal total commerce proposition at D_Coded
The proposition aims to combine data, content, technology, measurement and attribution
by Mediaweek Admin – Mar 16, 2023
SXSW Interview Sessions: Mediaweek with Hardhat's Dan Monheit
'I come every year to refill my cup of ideas, inspiration and big-picture thinking for the 12 months ahead'
by Trent Thomas – Mar 15, 2023
Before the centre bounce: What Seven's AFL kick off means for brands in 2023
Rob Maclean: "We're not waiting until 2025, we're starting now"
by Tess Connery – Mar 15, 2023
Day 5 SXSW with Tourism Australia: Mediaweek launches Road to SXSW Sydney
Australia House sessions with Tourism Australia and Yolngu surf rockers King Stingray
by Greg Graham – Mar 15, 2023
Into the Playground: Bringing the Paramount Brand Studio to life
Michael Stanford and Namita Sopal: "What we can offer has expanded so much so quickly"
by Tess Connery – Mar 15, 2023
Meta chief Zuckerberg explains decision to sack 10,000, economic reality means leaner is better
'Last year was a humbling wake-up call. The world economy changed, competitive pressures grew, growth slowed considerably'
by Mediaweek Admin – Mar 15, 2023
SXSW interview sessions: TikTok’s Anny Havercroft with Mediaweek in Austin
'These real-life experiences are important for bringing together advertisers, agencies and creator communities'
by Trent Thomas – Mar 14, 2023
SXSW Day 4: Sparrow with TikTok in Austin, missing Deepak Chopra again
Plus a visit to the Slack Studio Live stage and their taco trucks and merch
by Greg Graham – Mar 14, 2023
SXSW Day 3: Sparrow on Amy Webb, Ed Helms and Brian Baumgartner
Plus Psychedelics for first responders and a wander around Austin
by Greg Graham – Mar 14, 2023
Steve Mummery returns to SCA after 12 years as part of Perth Content team
Mummery’s appointment is effective immediately
by Mediaweek Admin – Mar 13, 2023
Netflix’s Chris Oliver-Taylor joins ABC as chief content officer
Oliver-Taylor commences the role in late March
by Mediaweek Admin – Mar 13, 2023
The strength of Adelaide's Mix 102.3 and what the station offers brands
Sonia Russo: "There are some real hidden gem clients out there, and it's about discovering those"
by Tess Connery – Mar 12, 2023
SXSW Day 1 and 2: Sparrow at the keynotes including Disney and AI insights
ChatGPT highlighted the positive amplification of what humans can do
by Greg Graham – Mar 12, 2023
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