News Corp Australia will showcase new ways for marketers to engage the attention of its audience in its premium digital environments at the company’s annual D_Coded digital marketing event.
Launching in Sydney on Monday, March 20, News Corp Australia will reveal its new proposition called Total Commerce, where data, content, technology, measurement and attribution combine to drive higher sales and growth for brands.
Managing director, national sales Lou Barrett said, “Great content can inspire action for our commercial partners and we will reveal how we are innovating with technology to turn our unmatched engagement into commercial outcomes for clients and their brands.
“We will also make a series of announcements around the significant evolution of our data capability, publisher-first data partnerships and world-leading technology at the event.”
Lou Barrett
Managing director, client product Pippa Leary said the company’s approach to Total Commerce was based on media, technology and retail channels converging into a single consumer experience.
“At this year’s D_Coded, we look forward to presenting our new content-powered commerce offering, showcasing to marketers how they can leverage our data and technology to get high-intent audiences to notice, want and buy their brand or service,” said Leary.
The D_Coded presentations will feature guest speaker, Quentin George, Partner and Leader: Commerce Media Practice at McKinsey & Company, USA. The co-author of a McKinsey research paper Commerce Media: The New Force Transforming Advertising, he will provide insights into how media, commerce, technology and marketing are converging into one industry.
D_Coded will involve a series of live presentations around the country, held across four days in Sydney, Melbourne, Adelaide and Brisbane, for News Corp Australia’s clients, partners, marketers, media executives and digital specialists.
Late last year, Mediaweek caught up with Barrett who was just off the plane from New York after attending a News Corp global ad sales directors gathering.
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