Business
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Yahoo launches Yahoo Blueprint, an AI-powered suite within the DSP
Elizabeth Herbst-Brady: "With Yahoo Blueprint, advertisers always hold the reins."
by Mediaweek Admin – Dec 6, 2023
Kym Middleton named inaugural general manager of Women in Media Australia
The appointment comes after Bobbi Mahlab AM joined the board of directors in September
by Mediaweek Admin – Dec 6, 2023
SMI October 2023: Outdoor sends a strong message as revenue passes pre-Covid levels
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
by James Manning – Dec 3, 2023
Mediaweek's A to Z of 2023: A is for AI
No Standing's Scott Cleaver: "AI is not a fleeting trend but the bedrock of a new operational norm."
by Mediaweek Admin – Dec 3, 2023
SurfStitch launches "Ready for Everywhere" campaign, embracing new "reductive" brand identity
Sacha Laing: "Not just fashion, but gear for living."
by Mediaweek Admin – Dec 1, 2023
Coca-Cola promotes acts of kindness with global Christmas campaign, "The World Needs More Santas"
Kate Miller: "A celebration of the magic of Christmas."
by Mediaweek Admin – Dec 1, 2023
Paramount ANZ partners with Adairs on PAW Patrol children’s range
The 12-piece range launched this week
by Mediaweek Admin – Dec 1, 2023
In-house agency boom: 78% of marketers work with internal talent
78% of marketers use a hybrid model of both in-house and external agencies.
by Danielle Long – Nov 30, 2023
Same, same, but different: Why does every campaign feel like a John Lewis ad this Christmas?
“A very mixed familiar, sweet, but not very brave or interesting Christmas campaign season”
by Amy Shapiro – Nov 30, 2023
TVNZ appoints Motto as advertising sales representative in Australia
Cameron Knight: "We're well-placed to help them achieve their ambitious digital growth goals"
by Mediaweek Admin – Nov 30, 2023
Foxcatcher: The digital economy demands more simple, sustainable solutions
Marcus Betschel: “The next big challenge is often the one that is already here.”
by Mediaweek Admin – Nov 29, 2023
LG targets Gen Z as it transforms into smart life solution brand
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
by Danielle Long – Nov 29, 2023
IMAA Female Leaders of Tomorrow Mentors: ARN's Peter Whitehead
"I was always taught that when you are at the top of your game, it’s time to change your game"
by Mediaweek Admin – Nov 26, 2023
Deloitte’s AI partner Kellie Nuttall on data, transparency and gender bias
“AI can be a force for good”
by Amy Shapiro – Nov 26, 2023
Kirsty Wilson: Navigating and advocating for the Creator Economy
"The creator economy represents enormous potential"
by Mediaweek Admin – Nov 24, 2023
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