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First +61 film work for Telstra launches: ‘Pointless’
The second instalment of work, and first TVC, from +61 has dropped.
by Amy Shapiro – Apr 19, 2024
XXXX is 'summer beer you can drink all year' in latest from Thinkerbell
XXXX has also created the Summer Bright Ice Bucket Hat: a hat and a beer cooler in one.
by Amy Shapiro – Apr 19, 2024
HoMie and Town Square launch 'Give One. Get One.' for youth homelessness
"It's about creating a moment for our community to show solidarity for young people affected by homelessness in a meaningful, tangible way."
by Amy Shapiro – Apr 19, 2024
Flight Centre and VML launch Envoyage B2B brand
The Envoyage brand is slated for rollout throughout 2024 and into 2025.
by Amy Shapiro – Apr 18, 2024
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Apr 18, 2024
Pepsi launches new look in first major work with Special PR
Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
by Amy Shapiro – Apr 18, 2024
Pure Blonde partners with The Monkeys to relaunch brand
Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures they are taking to keep the beer pure."
by Amy Shapiro – Apr 18, 2024
BMF launches first work for a2 milk, 'Only a2 will do'
Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."
by Amy Shapiro – Apr 17, 2024
Supercars teases latest work with Jessica Mauboy via Wildcard
Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."
by Amy Shapiro – Apr 17, 2024
McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024
Kia names its ute: The Tasman
The announcement answers Kia's blockbuster teaser ad launched in March.
by Amy Shapiro – Apr 16, 2024
Rapper Latto 'Talks Snacks' in Thinkerbell's latest for Menulog
The latest phase of the 'Did Somebody Say' platform was introduced last year with pop icon Christina Aguilera.
by Amy Shapiro – Apr 16, 2024
Miele names Lisa Saunders as marketing director AUNZ
Saunders replaces Michele Laghezza, who is now marketing director for Miele Belgium.
by Amy Shapiro – Apr 16, 2024
Buttholes, nangs, and 'girl math': Ad Standards' latest rulings
SCA's Jimmy and Nath Born Funny, Chatime's 'girl maths' ad, and Cream Shop's nang ad all faced the gavel.
by Amy Shapiro – Apr 15, 2024
Michael Hill names Miranda Kerr as first brand ambassador
Kerr joins as part of the jewellery's global rebrand via CHEP.
by Amy Shapiro – Apr 15, 2024
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