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Grill’d Burgers named major partner of Melbourne Football Club
The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back of the AFLW jumper in the upcoming 2025 AFL season.
by Alisha Buaya – Jan 29, 2025
New Zealand's top 10 ads of 2024 revealed
Colleen Ryan: 'The human brain does a paradoxical thing, it favours familiarity but also alerts our attention to what’s new and different.'
by Alisha Buaya – Jan 29, 2025
BMF takes the reins as lead creative agency for Tourism Tasmania
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
by Alisha Buaya – Jan 29, 2025
KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
by Alisha Buaya – Jan 29, 2025
Uber Eats and PAW Patrol launch via Special PR and Hatched
Lucas Groeneveld: 'When it comes to getting almost anything, including healthy breakfasts - we're on the case!'
by Alisha Buaya – Jan 24, 2025
Tooheys launch tour with Dune Rats to revive Australian pub culture via Thinkerbell
Sesh Moodley: 'With Toohey’s on Tour, we’re not just putting on a tour; we’re taking a stand for the pubs and clubs that keep the fire of live music alive in Australia.'
by Alisha Buaya – Jan 24, 2025
Kawai launches 'Instrumental to life' global platform via Ogilvy
Bridget Jung: 'With this campaign, we set out to remind the world why we play rather than focusing on what we play.'
by Alisha Buaya – Jan 23, 2025
Square shows why Service Still Matters via Sunday Gravy
Sam Whatley: 'With this new platform, we’re shining a light on the underappreciated acts of service worker.'
by Alisha Buaya – Jan 23, 2025
HOKA launches Bondi 9 with immersive beachside activation via Emotive
Matt Adams: 'We will celebrate with the Sydney community through a number of run clubs, masterclasses and guest interviews.'
by Alisha Buaya – Jan 23, 2025
SICKDOGWOLFMAN's Jess Wheeler redefines men’s skincare with exclusive SLATHER launch
Jess Wheeler told Mediaweek: 'We saw a hole in the market. A failure in communication.'
by Alisha Buaya – Jan 23, 2025
Journey Beyond brings The Ghan experience to life via Town Square
Justine Lally: 'This activation is more than just a glimpse into a train journey – it’s a celebration of Australia’s breathtaking landscapes and The Ghan’s enduring appeal.'
by Alisha Buaya – Jan 22, 2025
NRMA Insurance partners with Adelaide Fringe
Michelle Klein: 'This is an opportunity for NRMA Insurance to further demonstrate what A Help Company would do to support local communities.'
by Alisha Buaya – Jan 22, 2025
Woolworths and BIG W partner with Minecraft to launch exclusive collectible
Andrew Hicks: 'Minecraft Cubeez has been designed in a fun and interactive way for families to unleash their creativity.'
by Alisha Buaya – Jan 21, 2025
Budget Direct sleuths Sarge, Jacs and Chief front new Meteoric Mayhem campaign via 303 MullenLowe
Bart Pawlak: 'No matter how unlikely a giant meteor careening through our streets may seem, it’s perfectly in-step with the brand’s personality.'
by Alisha Buaya – Jan 16, 2025
ANZ launches Falcon Lens AI experience via Special, T&DA, PHD and oOh!Media
Ryan Fitzgerald: 'ANZ Falcon Lens brings the consumer into the campaign, dramatising the power of the Falcon and putting a smile on the user’s face in the process.'
by Alisha Buaya – Jan 16, 2025
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