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William Buck debuts OOH recruitment campaign via Focus Creative
Bryony Vandepeear: 'We love what the team at Focus Creative has developed. It's got a playfulness to it, while also hitting all the important points we want to deliver.'
by Alisha Buaya – Feb 6, 2025
CUB CEO Danny Celoni steps down amid 'woke' beer ad backlash
Asahi appointed Nigel Parsons, CEO of Asahi Lifestyle Beverages, as its incoming chief commercial officer as of 1 April.
by Emma Shepherd – Feb 5, 2025
Prime Video hits it out of the park with Pat Cummins in new campaign via Leo
James Beswick and Rowan Foxcroft: 'Our latest campaign shows a side of captain Pat Cummins we’ve never seen before, giving fans a little glimpse into the inner workings of his mind.'
by Alisha Buaya – Feb 5, 2025
'More accessible': Costco to partner with DoorDash for home delivery
Simon Rossi: 'Through this partnership, we’re making it easier for families and small businesses to get what they need at Costco’s low prices, delivered directly to their doorstep.'
by Alisha Buaya – Feb 4, 2025
Sydney Water and Jess Fox champion water quality in new campaign via It's Friday
Elise Barker: 'So it’s more important than ever for people to understand the role we play in delivering drinking water that’s clean and safe to our 5.4 million customers.'
by Alisha Buaya – Feb 4, 2025
KitKat lets consumers 'break free' in latest campaign
Mel Chen: 'We’re all better when we break better. That’s why team KitKat want to champion better, uninterrupted breaks.'
by Alisha Buaya – Feb 4, 2025
Thinkerbell appointed lead agency for Leukaemia Foundation's World's Greatest Shave 2025
Susie Howard: 'Their previous work in the not-for-profit sector and ability to join up their media thinking with creative services has been beneficial in delivering an efficient and effective campaign.'
by Alisha Buaya – Feb 3, 2025
Coopers team up with its fans for a certified original campaign via Special and Glue Society
Ryan Fitzgerald: 'Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally.'
by Alisha Buaya – Feb 3, 2025
Virgin Australia on transforming its brand perception with millennials and Gen Zs
'Our partnership with TikTok and PHD was truly collaborative.'
by Alisha Buaya – Feb 3, 2025
Bunnings takes top spot as the best brand in Australia: YouGov 2025
The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health
by Alisha Buaya – Feb 1, 2025
Maybelline goes to Sky High lengths via Wavemaker
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
by Alisha Buaya – Jan 31, 2025
Surfing Australia names NRMA Insurance as presenting partner of the Hyundai Australian Boardriders Battle
Chris Mater: 'At the heart of both Surfing Australia and NRMA Insurance is a shared purpose: helping people, lifting them up, and strengthening communities.'
by Alisha Buaya – Jan 30, 2025
Nibble Edge to lead Unilever Food Solutions' digital account
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
by Alisha Buaya – Jan 30, 2025
Jack Link's taps Special as creative agency and Hatched as media agency of record
Dan Bitti: 'The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait to get it out there.'
by Alisha Buaya – Jan 30, 2025
Vodka Cruiser says yes to bold choices with its new brand platform via Clemenger BBDO & Glue Society
Monique Di Gregorio: 'We're calling on Aussies to be adventurous and fearless, and we hope the social videos inspire more people to live their best life and say yes to the unexpected!'
by Alisha Buaya – Jan 30, 2025
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