Budget Direct insurance sleuths Sarge, Jacs and Chief return for the latest instalment of the insurance provider’s Insurance Solved campaign platform via 303 MullenLowe.
Now live across the country, the new ‘Meteoric Mayhem’ campaign uses the highly engaging style that the brand is renowned for to remind customers that Budget Direct has insurance solved and celebrates its recent win of Canstar’s Insurer of the Year Award, 2025.
“We know that Australians look forward to the adventures of Budget Direct’s much-loved characters and the latest piece is sure to deliver on public expectation,” Bart Pawlak, 303 MullenLowe Sydney chief creative officer, said.
“No matter how unlikely a giant meteor careening through our streets may seem, it’s perfectly in-step with the brand’s personality. Not to mention a pretty impactful way to deliver its long-standing positioning,” Pawlak added.
Budget Direct and 303 MullenLowe’s partnership goes back 10 years and the commitment to a long-term platform was rewarded recently at the hotly contested 2024 Australian Effies, picking up a Gold for Long Term Effects and Gold for Brand Value.
Jonathan Kerr, Budget Direct’s chief growth officer, said while the recognition was greatly welcomed, it was the popularity and recognition shown by consumers that really reinforced the brand’s success.
“We are very proud of how successful the Insurance Solved platform has become but equally proud to have won Canstar’s Insurer of the Year award for a fourth year in a row.
“Budget Direct is the only insurer to ever win the award, so we wanted to deliver a highly memorable film to celebrate it. We hope it will become another favourite,” Kerr added.
‘Meteoric Mayhem’ is now running across TV, cinema, BVOD, online, social, OOH and radio.
Credits:
Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
303 MullenLowe
Chief Creative Officer – Bart Pawlak
Creative Director – Adam Whitehead
Chief Executive Officer – Joanna Gray
Client Service Director – Ben Glasson
Chief Strategy Officer – Jody Elston
Executive Broadcast Producer – Rachel Devine
Production Partners
Production Company – Good Oil Films
Director – Hamish Rothwell
DOP – Crighton Bone
Executive Producer – Sam Long
Producer – Tracey-Lee Permall
Editor – Lucas Baynes
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
Post Executive Producer – Charlotte Plowman
Original Music & Sound Post: Sonar Music
Composer: Matteo Zingales
Senior Sound Designers: Andy Stewart & Nat Joyce
Stills Photographer – Matt Baker, LOUIS & CO