AI
Latest stories
Grok AI's 'extra layer of protection' amid deepfake scandal fails
Over 20,000 Grok-generated images were predominantly women, with around two per cent minors.
by Vihan Mathur – Jan 16, 2026
Woolworths and Google team up for AI shopping agent
Google Gemini will power 'Olive' to plan meals and add items to Woolworths online carts, launching later this year.
by Mediaweek – Jan 13, 2026
GenAI video: Disney buys the future, brands fumble the present
Disney has dropped a $1 billion bet on OpenAI, licensing characters for generative AI video.
by Duane Hatherly – Dec 16, 2025
TRA warns brands are losing trust to AI platforms
They've become the equivalent to the white coats seen in toothpaste ads.
by Makayla Muscat – Dec 16, 2025
'Once-in-a-career moment': Meliora brings in Jack Lonergan to turn AI strategy into shipped products
His appointment marks a high-profile reunion with Managing Partner Clive Dickens.
by Natasha Lee – Dec 16, 2025
Disney’s OpenAI bet shows Hollywood’s new power play is AI
Turns out corporate empire-building is no longer the focus point.
by Natasha Lee – Dec 12, 2025
AI will never surpass HI in the battle for brand longevity
Darragh Heard, Founder Director of Heard
by Darragh Heard – Dec 12, 2025
Logic, magic and 4:30am starts: ADMA's Andrea Martens on leading through uncertainty
And why she feels more confident about equine science than software engineering in 2025.
by Duane Hatherly – Dec 10, 2025
Big promises, rising risks: Meta spruiks 3x ROI as scams surge and laws tighten
The performance claims arrive as regulators worldwide sharpen expectations around scam prevention.
by Natasha Lee – Dec 9, 2025
OpenAI expands to Sydney despite company's 'code red' call
You can now enter the office to fix the six finger glitch.
by Vihan Mathur – Dec 3, 2025
AARON Awards launch the world’s first AI creator awards for advertising
The spotlight is being turned to the creators, innovators and AI-first studios.
by Natasha Lee – Dec 2, 2025
Paul Sinkinson: Why '1950s thinking' beats AI trends and 'junk' metrics
Why marketers need to stop just 'harvesting demand'.
by Duane Hatherly – Nov 28, 2025
ADMA releases AI Governance Toolkit to guide marketers on responsible AI use
ADMA says the resource arrives at a critical moment.
by Natasha Lee – Nov 27, 2025
TBWA’s DISRUPT AI Film Festival crowns inaugural winners
From 67 hours of content to four winners, the verdict is in. AI is a powerful tool, but no replacement for taste.
by Duane Hatherly – Nov 27, 2025
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