Latest stories
Google’s AI Overviews linked to sharp CTR declines, say SEO experts
While Google insists its AI Overviews improve engagement, fresh research paints a different picture.
by Frances Sheen – Apr 23, 2025
The mother load: How advertisers can crack the code to Australia's biggest spenders
Christie Nicholas: 'Brands that understand this and meet mums where they are, digitally, emotionally, and financially, will earn loyalty and repeat purchases'.
by Natasha Lee – Apr 23, 2025
Bunnings celebrates local BBQ legends with 'Legend of the Tongs' campaign via Bastion and The Brand Agency
Katie Haynes: 'Our aim with Legend of the Tongs will be to offer our support to community clubs where it matters.'
by Alisha Buaya – Apr 23, 2025
The Atticism strengthens local operations with Australian managing director
Renae Smith: 'Sophie brings over a decade of experience, a strong reputation in the industry, and a shared passion for strategic, results-driven PR.'
by Alisha Buaya – Apr 23, 2025
R/GA appoints Chief Technology Officer for APAC
Nick Coronges: 'Guill will be a crucial leader as we chart this course in APAC and across the R/GA network.'
by Alisha Buaya – Apr 23, 2025
The Colony Group acquires Orange Digital
Matt McCarthy: 'This enables us to better optimise growth for our clients through the full customer journey.'
by Alisha Buaya – Apr 23, 2025
'Vulnerability is a superpower': dentsu QLD's Emily Cook on her Next of the Best award
Emily Cook: 'I think culture can be perceived as this fluffy engagement metric, but for me it powers everything and it's at the heart of what we do'
by Natasha Lee – Apr 22, 2025
Telstra reminds moviegoers to put their phones on silent in new campaign via Bear Meets Eagle On Fire and +61
Brent Smart: 'So much care and craft has gone into these, I can’t wait to see them before some animated film my kids make me watch.'
by Alisha Buaya – Apr 22, 2025
Tara Ford, Seamus Higgins, Aimee Buchanan among Australian judges at Cannes Lions 2025
Tony Hale: 'Cannes Lions continues to set the global benchmark for creativity, and it's an honour to see Australian talent shaping that standard.'
by Alisha Buaya – Apr 22, 2025
Ranbuild launches 'Your Shed Your Way' campaign via I.M.A B2B
Guia Taylor: 'Your Shed Your Way captures what the brand offers in a bold, relatable way that will directly engage target segments.'
by Alisha Buaya – Apr 22, 2025
Uniqlo launches PuffTech range with an immersive exhibition in Martin Place via 1000heads
James Chan: 'It was a unique and exciting way to showcase our latest innovation, while giving people the chance to truly learn about PuffTech's technology in an engaging setting.'
by Alisha Buaya – Apr 22, 2025
Elephant Room to spearhead The Salvation Army's digital transformation
Matt McMahon: 'This project had some complex pieces, but the exceptional team at Elephant Room have broken down the complexity and made it possible for us to achieve our goals.'
by Alisha Buaya – Apr 22, 2025
WorkSafe Victoria's addresses harmful workplace aggression and violence via VML
Kathleen O’Dwyer: 'Physical violence against workers is never ok, but smaller acts of aggression are also not acceptable and they all add up, and that’s what we’re calling out in this campaign.'
by Alisha Buaya – Apr 17, 2025
Fremantle Street Arts Festival captures arts audience with new brand via 303 MullenLowe
Prudence Riley: 'We’re incredibly excited to see our new brand direction come to life to reflect the amazing atmosphere of this festival.'
by Alisha Buaya – Apr 17, 2025
I.M.A acquires Proof Communications
Laura Tesluk: 'The acquisition amplifies our existing capabilities and enriches our market presence as we continue our own rapid growth.'
by Alisha Buaya – Apr 17, 2025
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